DG Americas
- Commercial Planner Travel Retail

Location:
Colombia Reporting to: Sales Manager Role Mission We are seeking an analytical, proactive, and strategy-driven Commercial Planner – Travel Retail Americas to lead commercial planning, demand forecasting, and advanced sales analytics across the Travel Retail network in the Americas. This role serves as a strategic partner to Commercial Leaders, Supply Chain, Finance, and Marketing teams, translating complex sales data and passenger traffic dynamics into reliable demand forecasts, strategic commercial plans, and executive insights. The Commercial Planner will play a critical role in optimizing gross-to-net alignment, driving forecast accuracy, and supporting long-term business growth across general Duty-Free operators and regional airport doors.

Key Responsibilities
Commercial Planning, Forecasting & S&OP;
• Own and manage rolling SKU-level and brand-level sell-in/sell-out sales forecasts across Travel Retail accounts in the Americas.
• Analyze historical sell-through rates, passenger traffic trends, promotional mechanics, and seasonality to improve demand forecasting precision.
• Lead the monthly S&OP; (Sales & Operations Planning) commercial input, aligning supply availability with commercial demand, launch timelines, and shipping schedules.
• Monitor gross shipping targets versus monthly, quarterly, and annual budgets, proactively identifying risks, operational bottlenecks, and expansion opportunities. Advanced Commercial Analytics & P&L; Support
• Consolidate and analyze gross-to-net commercial spend, promotional investments, and GWP/sampling budgets to maximize ROI across key operators.
• Track and evaluate sell-out KPIs, door performance tiers, inventory turn rates, and stock-to-sales ratios across airport locations.
• Develop business intelligence dashboards and executive reports (Power BI/Excel)



to synthesize complex datasets into clear, actionable commercial recommendations.
• Conduct post-launch performance reviews and competitive market analysis across Travel Retail channels. Cross-Functional & Partner Alignment
• Partner closely with Key Account Managers (KAMs), Area Managers, and Commercial Directors to provide data-driven insights during retailer business reviews and strategic negotiations.
• Collaborate with Demand & Supply Chain Planning teams to optimize buffer stock, manage lead times, and mitigate out-of-stock (OOS) or excess inventory risks.
• Coordinate with Trade Marketing and Finance to ensure financial models, promotional grids, and launch volumes are fully aligned with regional financial commitments. Process Excellence & Optimization
• Identify opportunities to streamline forecasting models, data intake workflows, and commercial reporting tools.
• Drive standardized commercial planning frameworks and metrics across all Travel Retail accounts in the region. Requirements & Skills
• Bachelor’s degree in Industrial Engineering, Business Administration, Finance, Economics, Supply Chain, or a related field.
• 3 to 5 years of experience in Commercial Planning, Demand Planning, Supply Chain Analysis, or Business Intelligence within Beauty, Luxury, or FMCG sectors.
• Specialized experience or strong background in the Travel Retail / Duty-Free industry is highly preferred.
• Advanced proficiency in Microsoft Excel (complex financial & forecasting models, advanced formulas, pivot tables).
• Hands-on experience with Power BI, SAP (SD/MM modules), Anaplan, or equivalent enterprise ERP/BI tools.
• Exceptional analytical ability with strong commercial acumen and financial fluency (P&L; understanding).
• High level of structure, attention to detail, and problem-solving capability.
• Fluent in English and Spanish (both written and spoken)

📌 DG Americas Commercial Planner Travel Retail (Colombia)
🏢 DOLCE&GABBANA
📍 Colombia