Join Publicis Global Delivery (PGD) as a Paid Social Media Analyst!

We’re looking for a Paid Social Media Analyst to manage and optimize campaigns for global clients across platforms like Meta Ads, Google Ads and TikTok Ads.

What you’ll do:

- Launch, monitor, and optimize Paid Social campaigns.
- Analyze KPIs such as CTR, CPC, CPA, and ROAS.
- Run A/B tests to improve performance.
- Build reports and turn data into actionable insights.
- Collaborate with global strategy, creative, and analytics teams.

What we’re looking for:

- 2+ years of experience in Paid Social.
- Hands-on experience optimizing Paid Social campaigns.
- Hands-on experience with Meta Ads, TikTok Ads, and/or Google Ads.
- Experience managing multiple campaign objectives across the funnel,



such as awareness, traffic, consideration, and conversion.
- Experience with audience segmentation, including databases/custom audiences, interests, remarketing/retargeting, and lookalike audiences.
- Knowledge of tracking pixels, including what they are, how they are used, and how they support campaign optimization.
- Advanced English.
- Strong analytical skills and attention to detail.
- Proficiency in Excel or data analysis tools.

Ready to grow your Paid Media career while working with general clients? Apply now and join #WeArePGD!

📌 Senior Paid Social Media (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia