Position: E-commerce & Digital Marketing Analyst

Department: Marketing

Reports to: CEO & President

Contract Type: Indefinite-term, direct with the company

Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA)

Job Summary:

We are looking for a high-ownership, strategic, and analytical E-commerce & Digital Marketing Analyst who leads strategy and executes technical tasks hands-on , reporting directly to the CEO & President in an on-site role based in Cali . This position does not manage internal personnel, but demands high strategic autonomy to own our digital roadmap, translate business vision into execution, and coordinate external agency partners.

Structured at 60% Digital Marketing Strategy & Execution and 40% E-commerce Management , you will define digital growth plans, manage performance ad campaigns, and take direct ownership of conversion, catalog, and operational optimizations across Shopify, Amazon, and TikTok Shop .

Responsibilities:

Strategic Digital Marketing & Performance Execution

- Executive Strategic Ownership: Design, define, and own the digital marketing roadmap, presenting growth strategies, campaign projections, and executive performance updates directly to the CEO & President.
- Paid Media Strategy & Hands-on Execution: Directly manage, launch, and optimize performance advertising campaigns across Meta Ads, Google Ads, and TikTok Ads (including TikTok Shop Ads) to drive revenue and ROAS.
- Agency & Vendor Leadership: Lead external digital agencies, creative partners, and media vendors; set deliverables, audit performance,



and ensure agency execution aligns with CEO-level priorities.
- SEO & Business Analytics: Lead SEO/SEM initiatives and build high-level performance dashboards in Google Analytics 4 (GA4) and Looker Studio to deliver actionable revenue data directly to executive leadership.

E-commerce & Marketplace Strategy & Operations

- E-commerce Platform Management: Manage and optimize day-to-day e-commerce operations across Amazon or Shopify and TikTok Shop , including product listings, catalog updates, storefront optimization, promotions, pricing, and merchandising.
- Marketplace Performance: Monitor product and marketplace performance, identify growth opportunities, and implement optimization strategies to improve traffic, conversion, revenue, and overall sales performance .
- Social Commerce & TikTok Shop Execution: Manage TikTok Shop operations, including product catalog, shoppable content, affiliate/creator initiatives, promotions, and in-app storefront performance.
- CRO Strategy & Testing: Develop and implement continuous Conversion Rate Optimization (CRO) initiatives, improving product detail pages, customer journeys, and checkout experiences through testing and data analysis.
- E-commerce Content & Merchandising: Ensure product pages, images, descriptions, promotional assets,



and other digital commerce content are accurate, optimized, and aligned with brand and commercial objectives.
- Budget & Revenue Ownership: Monitor e-commerce and digital channel performance, supporting budget allocation and identifying opportunities to improve profitability, ROI, and revenue growth .

Requirements

- Location Availability: Resident in Cali, Valle del Cauca, with full availability for 100% on-site work . (Mandatory)
- Experience: Minimum of 4 years of experience leading digital marketing strategy while executing hands-on within CPG brands, e-commerce businesses, or performance agencies. Demonstrated experience reporting directly to executive stakeholders and coordinating external agencies or partners. (Mandatory)
- E-commerce Experience: Hands-on experience managing and optimizing e-commerce operations through Amazon or Shopify AND TikTok Shop . Experience must include direct involvement in product listings, catalog management, promotions, storefront optimization, and e-commerce performance. (Mandatory)
- Digital Marketing Experience: Proven hands-on experience with paid media, digital campaigns, SEO/SEM, conversion optimization, and performance analysis. (Mandatory)
- Executive & Strategic Mindset: High autonomy, strong business acumen, analytical thinking, and the ability to take ownership of digital growth initiatives as an individual contributor. (Mandatory)
- Language: Advanced / Fluent English (C1 Level ), written and spoken, to communicate and report directly to US HQ leadership. (Mandatory)
- Education:

📌 E-commerce & Digital Marketing Analyst (Colombia)
🏢 The Ricky Joy
📍 Colombia