Join Publicis Global Delivery (PGD) as a Paid Social Media Analyst We’re looking for a Paid Social Media Analyst to manage and optimize campaigns for general clients across platforms like Meta Ads, Google Ads and TikTok Ads. What you’ll do:
• Launch, monitor, and optimize Paid Social campaigns.
• Analyze KPIs such as CTR, CPC, CPA, and ROAS.
• Run A/B tests to improve performance.
• Build reports and turn data into actionable insights.
• Collaborate with global strategy, creative, and analytics teams. What we’re looking for:
• 2+ years of experience in Paid Social.
• Hands-on experience optimizing Paid Social campaigns.
• Hands-on experience with Meta Ads, TikTok Ads, and/or Google Ads.
• Experience managing multiple campaign objectives across the funnel,



such as awareness, traffic, consideration, and conversion.
• Experience with audience segmentation, including databases/custom audiences, interests, remarketing/retargeting, and lookalike audiences.
• Knowledge of tracking pixels, including what they are, how they are used, and how they support campaign optimization.
• Advanced English.
• Strong analytical skills and attention to detail.
• Proficiency in Excel or data analysis tools. Ready to grow your Paid Media career while working with global clients? Apply now and join #WeArePGD

📌 Senior Paid Social Media (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia