*We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru.

About Goodway Group

Goodway Group is an independent, remote-first digital advertising and connected commerce agency with a 90-plus-year history. Our teams across the United States and United Kingdom combine media, strategy, data, technology and creative expertise to help brands grow through smarter, more effective marketing.

We operate across two lines of business, Brand & Commerce and Agency, serving clients through a decentralized model that gives teams close client partnership while benefiting from shared capabilities, technology and expertise.

Goodway has been recognized as a multiyear Ad Age Best Place to Work, an AdExchanger award winner and a certified service partner of The Trade Desk. Our remote-first culture depends on clear communication, thoughtful collaboration, strong documentation and the ability to build trust across teams and time zones.

Role Overview

As a Product Manager, you will help define and deliver Goodway’s data, AI, digital marketing, and internal business products across Goodway’s build-and-buy technology ecosystem. This role combines strategic product thinking with hands‑on execution and partners closely with Engineering, Data Science, Analytics, AI Enablement, Client Services, Sales, and senior leadership.

You will own one or more product areas from discovery through launch and ongoing improvement. You will translate customer and business needs into clear product strategies, roadmaps, and requirements while helping technical teams deliver scalable, high-quality solutions.

This includes internally developed products, user interfaces,



automated workflows, data solutions, integrations, and external platforms that support CRM, media planning, audience activation, programmatic marketing, campaign execution, measurement, and optimization.

Goodway is continuing to evolve GOES™, its AI-native decision intelligence platform, including capabilities across data management, performance reporting, forecasting, scenario planning, customer and audience intelligence, measurement, optimization, and AI-enabled workflows.

What You Will Do

- Own and evolve the roadmap for one or more technical product areas in partnership with Product and Technology leadership.
- Develop a deep understanding of customer, user, and business needs through research, stakeholder interviews, customer conversations, usage data, and feedback.
- Develop a working understanding of the platforms, data sources, and workflows that support Goodway’s marketing and advertising operations, including CRM, media planning, audience activation, programmatic buying, campaign execution, reporting, measurement, and optimization.
- Translate business goals and user problems into product strategies, priorities, success measures, and delivery plans.
- Prioritize initiatives based on customer value, business impact, technical feasibility, risk, and organizational capacity.




- Lead the product lifecycle from discovery and definition through development, launch, and continuous improvement.
- Write clear product requirements, user stories, acceptance criteria, process flows, and supporting documentation.
- Partner with engineering and technical leaders to define scalable solutions, clarify tradeoffs, and manage dependencies.
- Break complex initiatives into incremental, testable releases that deliver value while supporting the long‑term product vision.
- Facilitate relevant delivery activities, including backlog refinement, sprint planning, demos, and retrospectives.
- Proactively manage risks, blockers, assumptions, and cross‑functional dependencies.
- Serve as a product advocate and subject‑matter expert for your product area.
- Partner with clients and internal users to validate concepts, gather feedback, and support adoption.
- Collaborate with Sales, Marketing, and Client Services to communicate product value and support go‑to‑market efforts.
- Define product goals and success metrics, and use analytics, feedback, experimentation, and business data to evaluate outcomes.
- Communicate product progress, decisions, tradeoffs, and results clearly to stakeholders and leadership.
- Understand how campaign, audience, media, placement, spend, pacing, performance, and measurement data flows across systems and informs product decisions.

What You Bring

- 6+ years of experience in technical product management, product management, technology consulting, software development, data, analytics, or a related field.
- Experience taking technology products or complex capabilities from discovery through launch and ongoing iteration.
- Experience w

📌 Technical Product Manager (Colombia)
🏢 Goodway Group
📍 Colombia