? Hankook is a leading brand. Now we’re looking for a Marketing Lead to drive its growth across the Andean region.

? Bogotá | 100% on-site (not remote or hybrid)

? COP 7,500,000 per month

Tires aren’t an impulse buy. They’re chosen carefully, in a highly competitive category where every point of sale counts. That’s the challenge.

If you’re currently leading marketing processes and ready to take the next step with a multinational company, this is your opportunity. You’ll work across the Andean region, with real autonomy and direct access to senior management, close to the business, the team and the decisions.

? What you will do

- Design and execute marketing plans for each country, following headquarters guidelines and the local direction set by the General Manager and the Commercial Manager.
- Lead product launches: positioning, brand narrative and go-to-market.
- Develop Trade Marketing strategies that strengthen our distributor network.
- Build market intelligence (competition, pricing and trends) to anticipate rather than react.
- Manage digital and social media investment, with decisions based on metrics.




- Act as the connection point for the entire marketing ecosystem: senior management, the sales team, headquarters, agencies, media and suppliers.

? What you bring

- At least 5 years of marketing experience, including 2–3 years leading processes, campaigns or projects independently.
- Proven experience or strong interest in Trade Marketing and B2B or distribution business models.
- Degree in Marketing, Business Administration, Industrial Engineering or related fields.
- Strong command of numbers: profitability, pricing and budgets.
- Product marketing and digital tools (Google Analytics, automation platforms, Ad Managers).
- English level B1 or higher.

? What you get

- Regional exposure, managing marketing for Hankook’s markets in the Andean region.
- Direct work with the General Manager, the Commercial Manager and a general headquarters.
- Real space to propose, decide and execute in a growing company.

If you’re driven by data, Trade Marketing and challenges that don’t come with a manual, we want to meet you.

#Hankook #Marketing #TradeMarketing #Hiring #Bogotá

📌 Marketing Lead (Bogotá)
🏢 Hankook Tire
📍 Bogotá