Creative Strategist (Part-Time, Medellín)

Location: Medellín, Colombia (you must live in Medellín)

Job type: Part-time

Pay: COP $1,980,000 per month

ABOUT US

We're a personal brand in the coaching and personal development space, with a growing community on Instagram, TikTok and YouTube. Our audience is English-speaking, and our content turns followers into conversations, webinar sign-ups and coaching clients.

THE ROLE

You turn real stories into content people save, share and DM us about. You come up with the ideas, write the hooks, scripts, carousels and captions in the founder's voice, and create content hands-on. You also write the copy that powers our funnel. You'll work closely with our Social Media Manager, who handles posting, community and reporting, and our Video Editor, who turns your scripts into finished Reels. You own what we say and how we say it.

WHAT YOU'LL DO

Strategy and ideas

- Plan the weekly content across our content pillars.
- Turn stories from our story bank into content ideas.
- Research what's working in the niche and adapt winning hook formats to our brand.
- Build each piece around one clear message, using a story structure of problem, pursuit and payoff.Writing in the founder's voice
- Write hooks, Reel scripts with on-screen text, and captions with one clear call to action
- Write carousels slide by slide and design them, or brief the designs, in Canva
- Follow our voice guide: simple language, no AI-sounding phrases, no made-up numbers or testimonials.
- Review each piece against our content checklist before handing it off.
- Brief the Video Editor on each script: on-screen text, pacing and the moment that matters most.

Content creation

- Create content yourself, such as carousels, Stories, simple Reels and graphics.
- Film and capture photos and video when needed, and send raw footage to the Video Editor.
- Meet with the founder in person in Medellín and record candid, in-the-moment clips that could go viral.




- Keep an eye out every day for moments, trends and ideas with viral potential, and capture them on the spot.
- Work with the Social Media Manager and the Video Editor to get each piece from idea to posted.Funnel and launches
- Create and improve lead magnets: the PDF, the landing page and the copy.
- Write the DM sequence copy for our keyword automations.
- Build the content for each live webinar: invite carousels, invite scripts, sales Stories and captions.
- Bring ideas for growing our community and getting more coaching leads.Learning from the numbers
- Go over the weekly report with the Social Media Manager and adjust hooks, formats and topics based on what worked.

WHAT WE'RE LOOKING FOR

- Lives in Medellín.
- Available to meet the founder in person to record content.
- An eye for viral content: you spot moments in everyday life that could become a viral post.
- Excellent written English (C1 or native). You'll write every day for a US audience.
- 2+ years writing social content, copy or content strategy, ideally for a personal brand, coach or creator.
- A portfolio with hooks, Reel scripts, carousels or captions you've written.
- Able to write in someone else's voice and tell real stories without exaggerating them.
- Able to create content hands-on: carousels and graphics in Canva, short videos and Stories in CapCut.
- A real interest in personal development, health and mindset.Nice to have• Experience writing funnels, lead magnets or webinar campaigns.
- Familiarity with Creator College or similar content methods.
- Uses AI for research and drafts, with the judgment to make it not sound like AI.

HOW TO APPLY

Apply here with your CV and include your portfolio and this short test:"Write 3 hooks and one Instagram caption for this story: a man had everything that looks like success from the outside, lost almost all of it, and realized the success had been hiding who he really was. Keep it under 150 words, no em dashes."

Lugar de trabajo: Empleo presencial

📌 Director Creativo (Medellín)
🏢 Sheridan St.
📍 Medellín