Social Media Manager (Part-Time, Medellín)
Location: Medellín, Colombia (you must live in Medellín)
Job type: Part-timePay: COP $1,980,000 per month

ABOUT US

We're a personal brand in the coaching and personal development space, with a growing community on Instagram, TikTok and YouTube. Our audience is English-speaking, and our content turns followers into conversations, webinar sign-ups and coaching clients.

THE ROLE

You keep the brand's social channels running and make sure everyone who reaches out gets a reply. You'll post, schedule, create some of the content yourself, look after the community, run our DM automations and report on the numbers. You'll work closely with our Creative Strategist, who leads the ideas, scripts and copy, and our Video Editor, who edits the Reels.

WHAT YOU'LL DO

Posting and scheduling
Schedule and publish Reels, carousels and Stories on Instagram, and adapt content for TikTok and YouTube Shorts.

Keep the content calendar up to date.
Check every post before it goes out: caption, cover, on-screen text, call to action and links.Content creation

Create some content yourself, such as Stories, simple Reels, carousels and behind-the-scenes clips. Capture photos and video when needed, and send raw footage to the Video Editor.

Meet with the founder in person in Medellín and record candid, in-the-moment clips that could go viral.
Keep an eye out every day for moments, trends and ideas with viral potential, and capture them on the spot.

Bring content ideas to the Creative Strategist based on what you see in comments and DMs. Working with the team
Work with the Creative Strategist and the Video Editor to get each piece from idea to posted.

Give the Video Editor clear notes and deadlines, and give the team feedback on what the audience responds to Community
Reply to comments and DMs every day in the brand's voice, which is warm,



direct and human.

Run Stories with polls, question boxes and stickers that start conversations.
Do daily engagement on accounts in our niche.

Manage our Instagram broadcast channel and help run our Skool community. Pass warm leads from the DMs to the sales team.Automations and funnel

Manage ManyChat keyword automations, DM sequences and follow-ups. Make sure leads reach our CRM (GoHighLevel and ActiveCampaign) with the right tags.

Set up the DM and reminder campaigns for each live webinar. Test links, landing pages and flows whenever an offer or date changes.Reporting Send a weekly report on the numbers that matter: keyword DMs, sign-ups, webinar attendance, calls booked and sales.

Say what worked, what didn't and what you'd change next week.WHAT WE'RE LOOKING FOR Lives in Medellín.

Available to meet the founder in person to record content. An eye for viral content: you spot moments in everyday life that could become a viral post.

Advanced written English (C1). You'll talk with an English-speaking community every day. 1 to 2 years managing social media for a personal brand, coach or creator.

Experience with ManyChat or another Instagram DM automation tool. Comfortable with Meta Business Suite and scheduling tools.

Able to create simple content: Stories, short videos and carousels in CapCut and Canva. Organized, reliable with deadlines, and able to sound human, not like a bot.

Nice to have

Experience with GoHighLevel, ActiveCampaign or Skool. Experience supporting webinar or coaching program launches. A real interest in personal development, health and mindset.

HOW TO APPLY

Apply here with your CV and include 2 or 3 accounts you've managed (with results if you have them) and a short answer to this question:

"Someone comments a keyword on one of our Reels to get a free guide, but never clicks the link we send them. What do you do next?"

Lugar de trabajo: Empleo presencial

📌 Social Media Manager (Medellín)
🏢 Sheridan St.
📍 Medellín