Descripción del empleo:

About the Role

We are looking for a hands-on B2B Marketing Specialist to execute integrated marketing programs that generate demand, support revenue growth, and strengthen our presence in the market.

This is a senior individual contributor role with a strong execution focus. We are looking for someone who can translate marketing strategy into action and personally execute campaigns from planning and setup through launch, follow-up, measurement, and optimization.

Working closely with Sales, Regional Growth, and global Marketing teams, you will execute campaigns, events, webinars, partnerships, and digital initiatives supporting both training and enterprise solutions.

Key Responsibilities

B2B Marketing & Demand Generation

- Plan and personally execute end-to-end B2B demand generation campaigns across multiple channels.
- Build and launch campaigns supporting training and enterprise solutions.
- Execute email marketing, lead generation, lead nurturing, webinars, events, social media, and other digital initiatives.
- Support and execute Account-Based Marketing (ABM) initiatives for key enterprise accounts.
- Work closely with Sales to align campaigns with pipeline and commercial priorities.
- Track leads and campaign performance across the funnel and recommend actions to improve results.
- Monitor KPIs such as lead generation, conversion, engagement, pipeline contribution, and campaign ROI.

Digital Marketing

- Build, deploy, and optimize email campaigns and automated marketing workflows.
- Execute regional social media initiatives and coordinate content development.
- Support and execute LinkedIn advertising campaigns.
- Work with internal and external partners to develop creative assets while remaining accountable for campaign execution.




- Use HubSpot, CRM, and analytics tools to monitor performance and identify opportunities for optimization.

Events & Partnerships

- Coordinate end-to-end execution of webinars, industry events, and strategic partnerships, including logistics, promotion, lead capture, and post-event follow-up.
- Develop customer success stories, testimonials, and case studies.
- Execute initiatives targeting priority industries, accounts, and market segments.

Collaboration

- Partner closely with Sales, Delivery, Operations, and integral Marketing teams.
- Translate commercial priorities into executable local marketing activities.
- Adapt and localize global campaigns and content for the local market.
- Manage multiple initiatives simultaneously, maintaining ownership of timelines, deliverables, and results.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4+ years of hands-on B2B marketing experience, preferably within professional services, consulting, training, SaaS, or other complex B2B solutions.
- Demonstrated experience personally executing and measuring multi-channel B2B campaigns, rather than only managing teams, agencies, or vendors responsible for execution.
- Strong understanding of B2B demand generation, lead management, nurturing, conversion, and the relationship between Marketing and Sales.
- Hands-on experience with HubSpot,



CRM systems, marketing automation, and marketing analytics.
- Experience executing email campaigns, webinars/events, digital campaigns, and lead generation initiatives.
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to analyze campaign performance and translate marketing KPIs into actions.
- Professional English proficiency.

Preferred Qualifications

- Experience with LinkedIn Campaign Manager and paid digital campaigns.
- Experience with ABM.
- Experience with webinars and virtual/in-person events.
- Google Analytics experience.
- Basic design skills using Canva, Adobe Creative Suite, or similar tools.

What You'll Bring

- A hands-on, execution-oriented mindset with the ability to think strategically.
- Strong B2B and commercial understanding.
- Ability to work autonomously and take ownership from idea through execution and measurement.
- Strong collaboration with Sales and cross-functional teams.
- Creativity, initiative, and attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.
- A results-oriented mindset focused on measurable business impact.

Pregunta(s) de postulación:

- In your most recent role, which marketing campaigns have you directly executed, and what was your specific contribution?
- Tell us about a B2B demand generation campaign you have executed. What was the objective, what actions did you implement, and what results did you achieve?
- Which CRM, marketing automation, and digital marketing tools have you used hands-on, and for what purposes?
- What are your salary expectations?

Lugar de trabajo: Híbrido en Usme, Cundinamarca 110131

📌 Marketing Specialist (Usaquén)
🏢 Importante grupo
📍 Usaquén