Content Marketing Specialist (Remote, Part-Time)

Company: Cornell Communities
Location: Remote
Schedule: Part-time, 10–20 hours per week
Compensation: Based on experience and portfolio
Reports to: Founder & Managing Partner

About Cornell Communities

Cornell Communities is a U.S.-based real estate investment and operating company specializing in manufactured housing communities.

We acquire and improve communities, provide affordable housing, and help private investors participate in professionally managed real estate investments.

Our founder is actively involved in real estate acquisitions, operations, investor relations, entrepreneurship, and content creation. We have an extensive library of podcasts, videos, interviews, presentations, and real-world business experiences.

We're looking for a skilled content marketer who can turn this knowledge into compelling content, strengthen our brand, and help us reach and educate prospective investors.

About the Role

We're hiring a Content Marketing Specialist to take ownership of content creation, repurposing, and distribution across LinkedIn, YouTube, email, and other channels.

Your primary responsibility is to transform existing recordings, conversations, and business insights into engaging, high-quality content that builds trust and attracts the right audience.

You'll also help improve our investor education, email marketing, and lead nurturing efforts.

This is not a basic administrative or social media scheduling role. We're looking for someone who understands what makes content effective, has a strong creative eye, and can independently execute ideas from concept to publication.

You'll work directly with our founder and have opportunities to take on broader marketing responsibilities as the company grows.

Key Responsibilities

1. Content Strategy, Creation & Repurposing (Primary Focus)

- Research and develop engaging content ideas related to real estate investing, entrepreneurship, wealth building, leadership, and business operations.
- Turn podcasts, YouTube videos, interviews, meeting transcripts, and other existing materials into high-quality content.
- Write engaging LinkedIn posts, newsletters, video scripts, educational articles, and social media copy.
- Identify compelling hooks, stories, insights, and clips from long-form content.
- Repurpose long-form videos into short-form content for YouTube Shorts, Instagram Reels, and other platforms.
- Create or coordinate video edits, graphics, carousels, thumbnails, captions, and other creative assets.
- Work with existing video editors and creative resources.
- Maintain a consistent content calendar, production workflow, and publishing schedule.
- Monitor content performance and recommend improvements to engagement, reach, and conversions.

2. Investor Education & Marketing

- Develop educational content that explains real estate investment concepts in a clear, approachable way.
- Turn recurring investor questions into articles, videos, newsletters, FAQs, and other reusable resources.
- Help create investor guides, presentations, case studies, brochures, and lead magnets.
- Draft educational email campaigns and newsletters.
- Support the development of an organized investor resource library.
- Ensure published content is professional, accurate,



and consistent with our brand.

Investment-specific claims and investor communications will be reviewed and approved by company leadership and appropriate advisors.

3. Lead Generation & Investor Nurturing

- Help turn content engagement into qualified investor inquiries and conversations.
- Assist with landing pages, lead magnets, email sequences, and calls to action.
- Develop educational email campaigns and follow-up sequences using GoHighLevel.
- Support audience segmentation, existing contact re-engagement, and marketing campaigns.
- Assist with investor education webinars, including promotional content, registration pages, and follow-up materials.
- Track meaningful marketing results, including audience growth, engagement, leads, and booked calls.

4. Marketing Operations & Growth

- Organize content and marketing projects using tools such as Notion, Asana, Google Drive, and GoHighLevel.
- Develop reusable templates, checklists, workflows, and standard operating procedures.
- Research opportunities for podcast appearances, interviews, collaborations, and brand visibility.
- Use AI tools to improve research, drafting, repurposing, and workflow efficiency while maintaining high-quality output.
- Proactively identify opportunities to improve our content, marketing systems, and results.

Required Qualifications

- At least 3 years of hands-on experience in content creation, content marketing, social media management, or founder-led marketing.
- A strong portfolio of content you personally created, directed, or managed.
- Demonstrated ability to repurpose podcasts, interviews, or long-form videos into engaging short-form content.
- Excellent English writing, copywriting, and storytelling abilities.
- Good understanding of LinkedIn, YouTube, Instagram, and content distribution.
- Ability to turn complex business ideas into clear, compelling content.
- Strong understanding of hooks, audience engagement, visual storytelling, and calls to action.
- Experience managing content calendars, creative projects, and publishing workflows.
- Strong organization, attention to detail, and ability to meet deadlines.
- Ability to work independently, solve problems, and suggest improvements without constant direction.
- Comfortable receiving feedback and improving work quickly.

Preferred Qualifications

- Experience supporting founders, entrepreneurs, personal brands, podcasts, or professional services businesses.
- Experience in finance, investing, real estate, or private equity content.
- Familiarity with Canva, CapCut, Premiere Pro, Descript, Riverside, or similar creative tools.
- Experience with email marketing, GoHighLevel, lead generation, or marketing automation.
- Understanding of YouTube performance metrics, thumbnails, titles, and audience retention.
- Experience creating lead magnets, landing pages, webinars, or educational marketing campaigns.




- Familiarity with Notion, Asana, and AI-assisted marketing workflows.
- Experience improving engagement, attracting qualified leads, or generating booked calls through content.

How We Work

We're a lean, entrepreneurial team that values ownership, initiative, high-quality work, and continuous improvement.

We don't expect you to know everything, but we do expect you to be resourceful, curious, and willing to learn.

We're looking for someone who can think beyond completing assigned tasks and ask:

- How can we make this content more compelling?
- What valuable insights are we overlooking?
- How can we reach more of the right audience?
- What would make prospective investors trust our company more?
- How can we simplify or improve our marketing processes?
- What should we test next?

You should be comfortable taking responsibility for projects, identifying opportunities, and independently moving work forward.

What Success Looks Like

First 30 days:

- Understand our brand, audience, content library, and marketing goals.
- Establish a consistent content production and publishing workflow.
- Produce high-quality content across our primary channels.
- Identify opportunities to improve our existing content and distribution.
- Reduce the founder's involvement in routine content production.

Within 60–90 days:

- Independently manage much of the content calendar and production process.
- Improve content consistency, quality, and engagement.
- Help develop educational resources and email marketing campaigns.
- Track marketing performance and recommend improvements.
- Establish repeatable processes that can grow with the company.

Long term:

- Help build a systematic investor education, acquisition, and nurturing process.
- Contribute to generating more qualified investor conversations.
- Take on greater marketing responsibility based on performance and interests.

Why Join Us?

- Work directly with the founder of a growing U.S. real estate investment company.
- Gain exposure to real estate investing, private equity, entrepreneurship, and business operations.
- Work on meaningful content using real business experiences rather than generic marketing material.
- Have creative ownership and the freedom to propose new ideas.
- Enjoy a adaptable, remote, part-time arrangement.
- Opportunity to expand hours and responsibilities as the company grows.

How to Apply

Please include the following in your application:

- Your resume or LinkedIn profile.
- A portfolio with at least three examples of content you've personally created or managed, including your specific contributions.
- Examples of podcast repurposing, short-form videos, LinkedIn posts, YouTube content, or founder-led marketing.
- Any measurable results you've achieved, such as audience growth, engagement, leads, or booked calls.
- Your expected hourly rate, weekly availability, and time zone.

Shortlisted candidates may be asked to provide a brief video introduction and complete a paid practical assignment using examples from our existing content.

We value demonstrated skills, strong judgment, initiative, and high-quality execution over formal credentials.

Job Types: Part-time, Contract

Expected hours: 10.0 – 20.0 per week

Work Location: Remote

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