International Fan Analytics Manager

About the Role

Are you passionate about turning data into meaningful fan experiences?

We are seeking an International Fan Analytics Manager to help drive fan growth, engagement, and marketing effectiveness across global markets. This role sits at the intersection of analytics, marketing strategy, audience development, and stakeholder partnership.

As a key member of the analytics team, you will leverage data to uncover insights, optimize customer journeys, inform go-to-market strategies, and help shape the future of international fan engagement. You'll collaborate with cross-functional partners including Marketing, International Business, Data Engineering, Legal, and executive leadership to ensure data-driven decision-making across the organization.

What You'll Do

- Develop and execute analytical approaches to answer complex business questions.
- Write and optimize SQL queries to extract, analyze, and interpret data.
- Translate large datasets into actionable recommendations for business stakeholders.
- Present insights and performance results in an executive-friendly format.
- Support user acceptance testing (UAT) and partner with data teams to identify root causes of data issues.
- Own audience and data enablement requirements for 1:1 marketing campaigns.
- Develop audience segmentation strategies that deepen fan engagement and improve campaign performance.
- Define test/control methodologies, success metrics, and measurement frameworks.
- Partner with marketing teams to deliver data-driven activation strategies.
- Monitor market performance through KPIs, attribution frameworks, and growth metrics.
- Measure effectiveness of fan acquisition, engagement, and retention initiatives.
- Deliver regular reporting and strategic recommendations to senior leadership.




- Support decision-making through ongoing market and fan behavior analysis.
- Collaborate closely with Marketing, International Business, Data Engineering, Legal, and external partners.
- Gather business requirements and translate them into scalable analytics solutions.
- Influence stakeholders across multiple functions and levels, including executive leadership.
- Foster a culture of collaboration, innovation, and data-driven thinking.
- Partner with regional teams to develop market-specific analytics and audience growth plans.
- Establish measurable objectives, KPIs, and success criteria for international markets.
- Identify opportunities to expand and strengthen global fan communities through data-informed strategies.

Required Qualifications Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or a related field.

3+ years of hands-on experience with SQL and data analysis.

Experience with Python, R, or other analytical tools.

5+ years of stakeholder management experience.

Strong analytical and problem-solving capabilities.

Excellent communication and presentation skills with the ability to influence business decisions through data.

Preferred Qualifications

Experience in customer, consumer, fan, CRM, or marketing analytics.

Knowledge of customer identity resolution, consent management, or customer data ecosystems.

Experience supporting personalization, segmentation, or lifecycle marketing programs.

Passion for sports and understanding of fan behavior across global markets.

What Success Looks Like In this role, you'll help transform data into growth opportunities, enabling smarter marketing decisions, stronger fan engagement, and measurable business impact across international markets. You'll serve as a trusted analytics partner to stakeholders while helping shape the future of a integral fan strategy.

📌 Customer Engagement Analytics Manager (Colombia)
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