Descripción de la empresa

Since 1926, at Publicis Groupe, we have evolved to become the largest and most valuable communications group in the world, where creativity and transformation are not only celebrated but also enhanced daily. Today, we are more than just a company; we are a connected platform operating under the philosophy of #ThePowerOfOne, combining efficiency and innovation in a model that seeks to provide our clients with borderless access to the best of every service. In an era of convergence and empowerment, we are excited to attract passionate individuals to guide our clients in their transformation, helping them reinvent and thrive amidst digital disruption.

Descripción del puesto

In Bogotá - Colombian, We are seeking a Media & Connections Strategy Director with a strong strategic vision of the media ecosystem, audiences, and the touchpoints that connect people and brands. 10+ years of experience in strategy, media, communications, consumer insights, or related disciplines, preferably within media, advertising, or marketing agencies. Proven experience leading integrated communication and media strategies across multiple markets.

The role's mission is to lead the development of integrated media and connections strategies that transform audience intelligence, consumer insights, and market dynamics into meaningful business growth opportunitiesfor our clients.

Guided by our Connected Media philosophy, this role will drive a holistic approach to connecting audiences, content, platforms, and experiences throughout the consumer journey, integrating paid, owned, earned, and shared media to deliver relevant, effective, and measurable communication solutions across markets.





The adecuado candidate will combine strategic leadership, deep media understanding, business acumen, and consulting capabilities to shape regional strategies, influence senior stakeholders, and foster collaboration across multidisciplinary and multicultural teams.

Responsabilidades

- Lead the development of integrated media and connections strategiesacross multiple markets, translating audience insights, consumer behaviors, and business challenges into actionable strategic directions.
- Define the strategic vision and architecture of connections, establishing how audiences, media, platforms, content, and experiences work together throughout the consumer journey.
- Guide the development of end-to-end communication and media strategies, ensuring alignment between business objectives, audience opportunities, touchpoint roles, and media effectiveness.
- Lead the interpretation of audience intelligence, consumer insights, market research, competitive dynamics, and media consumption trendsto identify growth opportunities and inform strategic decisions.
- Oversee the design of integrated media ecosystemsacross paid, owned, earned, and shared channels, ensuring synergy, complementarity, and strategic consistency.
- Act as a senior strategic advisor to regional and local clients, challenging business problems, identifying opportunities,



and influencing communication and media investment decisions.
- Establish strategic frameworks and measurement approaches, connecting business objectives, audiences, communication priorities, touchpoint roles, and KPIs.
- Drive innovation in media and connections, identifying emerging platforms, technologies, data capabilities, formats, and new opportunities to engage audiences.
- Lead the development of compelling strategic narratives and recommendations, translating complex insights into clear, persuasive business and communication strategies.
- Design and facilitate strategic workshopswith clients and multidisciplinary teams to identify growth opportunities, align priorities, and inspire integrated solutions.
- Partner with local market teams to adapt regional strategies, balancing strategic consistency with local consumer behaviors, media landscapes, and market realities.
- Lead and develop multidisciplinary and multicultural strategy teams, fostering strategic excellence, collaboration, innovation, and talent development.
- Collaborate closely with media, data, research, content, creative, and commerce teams, ensuring strategic integration across capabilities and markets.
- Oversee strategic performance and effectiveness, using campaign learnings, audience insights, and measurement frameworks to continuously strengthen recommendations.
- Ensure alignment with company policies, regional governance, and operational standards.

Cualificaciones

- Proven experience in Media Strategy, Communications Planning, Connections Planning, Integrated Media Strategy, or related strategic disciplines.
- Strong understanding of tra

📌 Strategy Director (Bogotá)
🏢 Publicis Sapient
📍 Bogotá