Senior Marketing Manager (Colombia)

Senior Marketing Manager (Colombia)

14 nov
|
Atlas Solutions
|
Colombia

14 nov

Atlas Solutions

Colombia

Atlas Solutions advances agribusiness across the LATAM region by strategically connecting producers, partners, and markets. Guided by a vision of supporting growth from field to market, the company collaborates closely with agribusiness communities to strengthen market access and promote sustainable progress. Its solutions are designed to create value across the entire supply chain, recognizing agribusiness as a key driver of economic growth, regional resilience, and long-term development. Atlas Solutions is committed to advancing the agribusiness sector with consistency, professionalism, and credibility, offering impactful opportunities for professionals who want to shape the future of the industry.

Role Description:

Atlas Solutions is seeking a Senior Marketing Manager to lead its marketing and communications programs for clients in the agriculture, food and beverage sectors. Reporting to the Regional Director, this role will oversee the delivery of large, multi-team programs at regional and global scale, including integrated campaigns, paid and earned media, digital channels, executive and stakeholder communications, events and program reporting.

The Senior Marketing Manager will lead the Marketing Managers and Specialists responsible for each program, set priorities, allocate team capacity across programs and ensure that every deliverable is on time, within scope and budget, and fully compliant with client procedures and program requirements. The role is a key partner to the Regional Director in growing the company's marketing and communications practice.

The idóneo candidate is an experienced marketing and communications leader who combines strategic judgment with rigorous operational discipline, builds strong teams and processes,



and earns the trust of demanding international clients through consistent, high-quality delivery.

Key Responsabilities:

- Program leadership: Oversee the delivery of all client marketing and communications programs, from annual planning to closeout, with a consolidated view of workplans, milestones, risks and results.
- Marketing and communications programs: Guide communications strategies, annual plans and editorial calendars, and oversee paid and earned media, digital channels, events and program reporting.
- Thought leadership: Lead thought leadership for executives and industry leaders end to end, setting the strategic direction, shaping their positioning and key messages, developing content such as articles, op-eds and presentations, identifying and scoping speaking and media opportunities, and structuring annual plans, then driving their execution through to results.
- Media relations: Lead media relations strategy and build lasting relationships with trade, business and mainstream outlets. Prepare executives and industry stakeholders for interviews through media training, key messages and briefing materials, and secure positive coverage that supports program objectives.
- Crisis communications: Develop crisis and issues communications plans, monitor the media and stakeholder environment for emerging risks,



and lead the implementation of response plans with clients when issues arise, including holding statements, spokesperson guidance and post-crisis evaluation.
- Resource planning: Allocate team capacity and shared resources across programs, and plan for peak periods and flagship events.
- Team leadership: Lead the Marketing Managers and, through them, the program teams. Set clear priorities, expectations and deadlines, and hold managers and teams accountable for the quality and timely delivery of every deliverable and for the results of each program.
- Quality and brand consistency: Serve as the final review of all key deliverables and reports, ensuring quality, accuracy, completeness and consistency with client brand guidelines.
- Compliance: Ensure all work complies with client procedures, approval workflows and program regulations, and oversee staff time tracking and reporting on staff hours and executed activities against approved workplans.
- Budget and contract management: Manage scopes, hours, budgets and vendor/media contracts.
- Measurement and reporting: Prepare monthly reports for clients and leadership that consolidate program metrics, hours and executed activities. Analyze performance, recommend actions to improve KPIs and outcomes, and identify opportunities to strengthen programs and maximize the return on investment of marketing initiatives.
- People development: Onboard, coach and manage the performance of marketing team members, building a strong, collaborative culture of accountability and continuous improvement across distributed, multi-country and remote teams.
- Systems and processes: Establish and maintain standard operati

📌 Senior Marketing Manager (Colombia)
🏢 Atlas Solutions
📍 Colombia

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