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Overview

Growth Acceleration Partners (GAP) is a premier consulting and technology services company built for the AI era. We consult, design, build, and modernize revenue-generating software and data engineering solutions. By leveraging AI-native architectures, advanced data analytics, and deep modernization strategies, we help businesses secure a competitive advantage. GAP’s remote, integrated engineering teams deliver end-to-end solutions that drive true business innovation. We are a woman-owned, Austin-based company with over 600 English-speaking engineers across Latin America and the U.S. Boasting industry-leading customer satisfaction scores, our core focus is the dual success of our clients and our people. We are a values-based organization invested in the growth of our employees, providing continuous education, onsite English classes, and training in AI, machine learning, and next-gen technologies to support long-term success.

Summary We are looking for a Senior Salesforce Engineer with deep expertise in Marketing Cloud Personalization (MCP) to design, implement, and evolve data-driven marketing solutions for our enterprise clients. In this role, you will lead the end-to-end technical solution design, acting as a key advisor to clients throughout the full implementation lifecycle. This position blends deep technical architecture ownership with client-facing consulting, requiring you to guide stakeholders through complex trade-offs, architect scalable data flows, and remain hands-on in delivering ML-driven and real-time personalization experiences.

Education

- Bachelor’s Degree in Computer Science, Business, Information Systems, or a related technical field (or equivalent practical experience).

Professional Experience

- 5+ years of experience in technical architecture, MarTech engineering, or advanced Salesforce platform implementations
- Proven hands-on experience building, consulting on, and leading full-lifecycle MCP (Interaction Studio)



implementations
- Deep understanding of data modeling, specifically structuring catalog objects, user attributes, and behavioral data to support personalization goals
- Strong background in client-facing roles, leading technical design sessions, and driving complex implementation decisions

Key Responsibilities

- Lead and advise clients through the full MCP implementation lifecycle, overseeing build quality and translating business requirements into scalable architectures
- Configure and architect sitemaps, guiding clients through real-world challenges such as SPAs, cross-domain mapping, and technical gaps (e.g., iframe limitations)
- Implement robust identity management strategies to identify, unify, and track users across sessions and channels
- Design and execute web campaigns, leveraging both rules-based and ML-driven personalization experiences
- Build, troubleshoot, and optimize triggered campaigns, utilizing event-based logic and multi-channel delivery mechanisms
- Produce and maintain architecture diagrams, technical documentation, and automated data pipelines using APIs and standard integrations

Required Technical Skills

- Salesforce MCP & Architecture: Deep expertise in Marketing Cloud Personalization, behavioral tracking, decision logic, and interaction flows
- Frontend Integration: Proficiency in sitemap configuration, writing and maintaining JavaScript for behavioral tracking, and handling SPAs and cross-domain architectures
- Data & Identity Management: Strong grasp of data modeling, identity resolution,



and structuring catalog objects/user attributes
- Campaign Engineering: Hands-on experience building ML-driven web campaigns, triggered events, and troubleshooting complex personalization logic
- Marketing Cloud Intelligence (MCI): Ability to define KPI frameworks, build dashboards, and ensure marketing data quality and governance

Nice to Have

- Hands-on experience with Salesforce Data Cloud (Data360) or similar CDP platforms
- 2+ years of specialized experience in data modeling, identity resolution concepts, and data activation
- Python proficiency for data processing or analytics automation
- 2–3 Salesforce certifications (Highly preferred: Marketing Cloud Personalization, Marketing Cloud Intelligence, Salesforce Architect, or Sales/Service Cloud Consultant)

Soft Skills

- Advanced English proficiency (written and verbal) for seamless client collaboration
- Executive Communication: Capable of translating complex technical concepts to both technical teams and non-technical business audiences
- Strategic Alignment: Strong ability to bridge the gap between technical architecture and overarching business objectives
- Analytical Problem-Solving: Comfort troubleshooting complex, data-intensive products and navigating nuanced technical constraints
- High Ownership: Proactive and detail-oriented approach to solution delivery, from initial design through to production

At Growth Acceleration Partners, we are an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.

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📌 Senior Marketing Cloud Personalization Engineer (Salesforce) (Medellín)
🏢 Growth Acceleration Partners
📍 Medellín