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Paid Media Specialist at Bluelight
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.
We are expanding across the United States and Central/South America and seeking a skilled Paid Media Specialist to contribute to challenging projects in a fast-paced, collaborative environment.
Overview
You will manage and optimize Google Ads campaigns across Search, Display, and Video, driving high-impact conversions and revenue for our clients.
Collaborating closely with sales and marketing teams, you will deliver data-driven insights, optimize spend, and explore emerging ad formats.
Key Responsibilities
Launch, monitor, and optimize campaigns across Search, Display, and Video.
Prioritize conversions that drive SQLs, pipeline, and closed-won revenue.
Partner with sales to align on lead quality and refine targeting.
Create dashboards and reports using Google Analytics, Looker Studio, and spreadsheets.
Understand the buyer journey and lead quality across the funnel.
Conduct A/B tests on targeting, creatives, landing pages, and bidding.
Collaborate with the broader marketing team for cross-channel messaging.
Coordinate with design teams on landing page performance and CRO.
Manage budget pacing, forecast spend, and report ROI, CAC, and ROAS.
Research emerging ad formats and placement opportunities within Google Ads.
Experience & Qualifications




5+ years managing paid campaigns in Google Search, Display, and Video.
Track and optimize full-funnel campaigns beyond top-of-funnel leads.
Strong analytical skills with Google Analytics, Looker Studio, or similar tools.
Track record of collaborating with sales teams to improve pipeline impact.
Expertise in UTM parameters, pixel setup, and Google Tag Manager.
Fluent in English; effective communication across teams.
Knowledge of CRM integrations (Salesforce, HubSpot, etc.) is a plus.
Key Impact Areas
Drive higher revenue attributed to marketing through Google Ads.
Improve SQL rates and lead-to-deal conversions.
Develop collaborative workflows with sales to refine lead quality.
Lower CPA while improving ROAS and CAC efficiency.
Expand a full-funnel paid media strategy aligned with customer behavior.
Benefits
Competitive salary and performance-based bonuses.
Generous paid-time-off policy.
Versátil working hours and remote work options.
Continuing education, training, conferences.
Company-sponsored coursework, exams, and certifications.
Location: Medellín, Antioquia, Colombia (remote options available).
Seniority level: Mid-Senior.
Employment type: Full-time.
Job function: Marketing & Public Relations.
Referrals increase your chances of interviewing at Bluelight by 2x.
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Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aq9ko

📌 Paid Media Specialist (Medellín)
🏢 Bluelight
📍 Medellín