Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ar3wd

Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization.

This role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 40 hours a week.

Responsibilities:
- Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory.
- Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.
- Manage marketing budget; including forecasting and regular reporting.




- Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI.
- Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution.
- Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing.
- Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate.
- Own relationship with performance marketing agency and marketing technology platform partners.
- Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.

Requirements:
- 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles.
- Demonstrated expertise in performance marketing, including proven resul

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ar3wd

📌 Director of Marketing (Medellín)
🏢 TheCompuLab
📍 Medellín