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ENGLISH C1
Position Title: Paid Search Specialist
Location: Remote
The Paid Search Specialist is expected to demonstrate consultative insights, internally and
externally, and display the necessary leadership to drive Paid Search results for our clients. This role includes developing and managing effective delivery strategies based on known business objectives.
Detailed tasks include managing the strategy and planning of paid search accounts,
managing the launch of new programs, guiding the optimization to meet specified performance objectives, and managing client’s expectations and communications throughout the duration of the engagement.
Essential Responsibilities:
- Develop a strong understanding of client’s products, competition, industry, marketing
goals and objectives
- Analyze performance data and site analytics to develop insights for use in monthly and
quarterly reporting.
- Be responsible for various size PPC budgets and ensure money is being spent effectively
and as scheduled
- Closely manage project plans, launch plans, our scope of work, and delivery timelines to
ensure each team is delivering on schedule and to specification
- Assist in paid channel testing and analyzing results to increase KPI’s
- Be highly analytical with data and forecasting while exercising the ability to meet
monthly and quarterly forecast
- Be a problem solver; understand why KPI’s are performing where they are
- Stay current with industry trends, best practices and discusses potential impact with
team
- Have a base knowledge of Automotive OEM guidelines & rules to implement within
automotive accounts.
- Maintain positive relationships with search engines, understand search engine services,
capabilities, and requirements
- Provide support to Finance Department for billing and search engine invoicing
Qualifications:
- 4-year college degree or equivalent work experience required
- 3+ years of experience in paid search engine marketing, agency experience preferred
(Google AdWords
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