Postúlate en Kit Empleo: kitempleo.com.co/empleo/1as67z

**Off-Page SEO Specialist (Link Building & Directory Management)** _Remote (Colombia) | Full-Time_

**About Ofseek**

We're a boutique performance marketing agency specializing in SEO and digital strategy for restaurants, beauty brands, and professional services across North America. We work with 50+ clients in competitive markets like Montreal, Toronto, and expanding US cities. We need someone who can handle the manual, detail-oriented work that makes local SEO campaigns actually work.

**The Role**

You'll be responsible for building and managing our clients' off-page SEO presence through directory submissions, citation management, link outreach, and strategic link building. This is hands-on work that requires attention to detail, persistence, and the ability to follow proven processes while identifying new opportunities.

**What You'll Actually Do**:
**Directory & Citation Management (40%)**
- Submit and optimize listings on local directories (Google Business Profile, Yelp, TripAdvisor, Bing Places, Apple Maps, etc.)
- Build citations on industry-specific directories (OpenTable, Resy, ClassPass, Fresha, etc. for our restaurant/beauty clients)
- Ensure NAP (Name, Address, Phone) consistency across all platforms
- Monitor and update existing citations when client information changes
- Identify and fix duplicate or incorrect listings
- Track citation status and report on completion rates

**Link Outreach & Building (35%)**
- Execute link building campaigns through outreach to relevant websites
- Build relationships with local bloggers, food/beauty writers, and industry publications
- Secure guest posting opportunities on relevant sites
- Identify and pursue unlinked brand mentions
- Create outreach templates and manage follow-up sequences
- Build links from local chambers of commerce, business associations,



and community sites

**Niche & Industry Links (15%)**
- Research and secure links from restaurant/beauty industry websites and directories
- Build relationships with local food bloggers, lifestyle influencers, and reviewers
- Pursue partnerships with complementary local businesses
- Identify sponsorship and collaboration opportunities for link building
- Submit clients to relevant industry awards and "best of" lists

**Wikipedia & High-Authority Sources (10%)**
- Research and identify Wikipedia citation opportunities for clients
- Create properly sourced citations following Wikipedia guidelines
- Monitor existing Wikipedia mentions and references
- Identify opportunities for inclusion in local business directories and resource pages
- Build links from.edu and.gov resources where relevant (universities, city pages, tourism sites)

**What You Need to Have**

**Non-Negotiable**:

- 2+ years of hands-on off-page SEO and link building experience
- Proven experience with local citation building and directory management
- Familiarity with link building tools: Ahrefs, SEMrush, Moz, BuzzStream, Pitchbox, or similar
- Experience managing Google Business Profile optimization
- Understanding of NAP consistency and local SEO best practices
- Extremely detail-oriented—one wrong phone number can tank local rankings
- Comfortable with repetitive tasks and tracking data in spreadsheets/project management tools

**Highly Preferred**:





- Experience building links for restaurants, hospitality, or local service businesses
- Knowledge of Wikipedia's notability guidelines and citation requirements
- Familiarity with restaurant/beauty industry directories and review platforms
- Experience with prospecting tools like Hunter.io, Snov.io, or Apollo
- Understanding of link quality metrics (DA, DR, relevancy, traffic)
- Basic knowledge of HTML for verifying proper link implementation

**Bonus Points**:

- You've built links for multi-location businesses
- Experience with international/bilingual link building (English/French)
- You understand the difference between helpful citations and spam
- You've successfully recovered from manual penalties or cleaned up toxic backlink profiles
- You've contributed to or edited Wikipedia pages before

**What Success Looks Like**

**First 30 Days**:

- Complete training on our citation and link building processes
- Audit existing citations for 5 priority clients and create cleanup plans
- Execute first round of directory submissions for new clients
- Launch initial outreach campaigns using provided templates
- Familiarize yourself with client industries and target link sources

**First 90 Days**:

- Manage ongoing citation work for 15-20 clients
- Secure 10-15 quality backlinks per client through outreach
- Maintain 15-20% positive response rate on outreach campaigns
- Build relationships with 20+ relevant websites/bloggers for ongoing opportunities
- Identify and document new link opportunities specific to restaurant/beauty niches

**First 6 Months**:

- Clients see measurable improvements in local pack rankings
- You've built a network of 50+ contacts for ongoing link placements
- Citation accur

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1as67z

📌 Off-page SEO Specialist (Link Building & Directory Management) Remote (Colombia) Full-time
🏢 Ofseek
📍 Medellín