Postúlate en Kit Empleo: kitempleo.com.co/empleo/1asg62

Are you looking to accelerate your career path in a stimulating, fast‑growing business? At Inchcape, we’re pursuing an exciting strategy to evolve our global business and lead our industry’s transformation.
Join Inchcape Digital, part of the integral network. You’ll explore and develop cutting‑edge technology and data solutions that are driving our innovation and unique market position. Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues.
Our Digital Agency Platform is looking for a Paid Media Specialist to ensure compliance with the KPIs of the business units, at sales, lead generation, and cost‑per‑lead level. The role involves creating and activating a digital strategy, using various global platforms.
What you’ll do
- Ensure the flawless implementation of digital campaigns: in agreed times, keeping errors to a minimum, with correct UTM marking.
- Generate campaign optimizations, according to daily results, to ensure the fulfilment of the campaign objective (examples: review keywords, CPC, CPA changes, campaign shutdown, budget decrease).




- Deliver periodical results (daily, weekly, and monthly) of campaign performance from platform (CTR, budget consumption).
- Monthly A/B test and optimization projects to improve performance.
- Compliance with the different business units’ targets and client‑facing meetings.
- Guarantee the adequate use of the digital marketing budget on the platform according to the agreed media plan.

About you
- Deep knowledge of Google Ads (Search, YouTube, and Pmax), Meta Ads, TikTok and programmatic advertising buying.
- Knowledge of Google Analytics 4 and metrics analysis.
- Client‑facing experience and soft skills.
- Knowledge of Microsoft Excel.

We offer you
- Learning & Development : Access leading learning platforms with tailored pathways for every role, including technical and leadership training and certifications.
- Career Growth: Receive ongoing career support, regular performance reviews,

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1asg62

📌 Senior Paid Media Strategist (Medellín)
🏢 Inchcape Américas
📍 Medellín