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Responsibilities
- Successful end to end management & strategic oversight of designated paid media accounts.
- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
- Own all paid media strategy, project ideation, road‑mapping & testing, leading the team with confidence & direction.
- Manage a small team of 1–2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
- Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
- Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
- Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
- Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.




- Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
- Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
- Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
- Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
- Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
- Responsible for continual testing, verification & improvement of full‑funnel structures.

Role Requirements
- 6‑10+ years of Paid Media experience
- Experience managing multiple paid m

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📌 Paid Social Media Supervisor, (Medellín)
🏢 Power Digital Marketing
📍 Medellín