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Purpose & Overall Relevance for the Organization
The Director of Technology for Digital Latin America is responsible for defining and executing the strategic roadmap of projects within the digital ecosystem (eCommerce, marketplaces, and operational enhancements). This includes optimizing data infrastructure, driving innovation, and ensuring alignment with broader business goals. The role partners with senior internal and external stakeholders to ensure IT investments and digital initiatives evolve in line with business needs and comply with general standards.
Key Responsibilities
- Plans and drives scoping, requirements definition, and prioritization activities for large, complex initiatives.
- Selects, adopts, and adapts appropriate requirements definition and management methods, tools, and techniques, choosing between predictive (plan-driven) or adaptive (iterative/agile) approaches.
- Obtains input from, and formal agreement to, requirements from a diverse range of stakeholders.
- Negotiates with stakeholders to manage competing priorities and resolve conflicts.




- Establishes requirements baselines and ensures changes are properly investigated and managed.
- Contributes to the development of organizational methods and standards.
- Supports resource planning and may have full responsibility for the recruitment process.
- Implements resource plans, including conducting recruitment interviews.
- Facilitates selection, assessment, onboarding processes, and internal resource allocation.
- Contributes to resource transitions, ensuring compliance with relevant statutory regulations and codes of good practice.
- Promotes leadership development by creating a motivational and supportive work environment where employees are coached, trained, and offered career development opportunities.
- Allocates work to employees based on experience, complexity, workload, and organizational efficiency.
- Continuously monitors and evaluates team workload and organizational efficiency using

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📌 Technology Director (Medellín)
🏢 Adidas
📍 Medellín