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Requirements
- 3+ years of hands‑on experience in Salesforce Marketing Cloud administration and deployment.
- Strong working knowledge of Email Studio, Automation Studio, Journey Builder, and Contact Builder.
- Proficiency in SQL for data segmentation and manipulation within Marketing Cloud.
- Experience supporting complex campaign workflows across multiple brands or business units.
- Familiarity with subscriber management, data retention, and consent management.
- Understanding of marketing data privacy regulations (e.g., CAN‑SPAM, GDPR).
- Strong attention to detail and ability to execute in high‑volume environments.
- Ability to troubleshoot issues related to audience building, deliverability, and automation errors.
- Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.
- Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, and Advertising Studio preferred.
- Familiarity with AMP script and/or SSJS for dynamic content creation.
- Experience working with Data Cloud for audience activation and personalization.
- Knowledge of Distributed Marketing, brand templates, and business unit permissions.
- Exposure to email testing tools like Litmus or Email on Acid.
- Understanding of campaign performance analytics using Datorama or similar tools.
Responsibilities
- Configure and deploy Marketing Cloud campaigns, including emails, SMS, push notifications, and customer journeys.
- Manage multiple business units by creating and maintaining data extensions, automations, send classifications, and subscriber configurations.
- Implement segmentation strategies using SQL and data filters for targeted communications.
- Collaborate with Salesforce Data Cloud architects to activate customer segments and ensure accurate audience targeting.
- Integrate data with Salesforce Sales Cloud and Service Cloud using Contact Builder and synchronized data sources.
- Support IP warming plans and inbox delive
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at0ec