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Growth Marketing Manager (Full‑Time, Remote) (Paid Media Focus)
Position Overview
Own day to day execution and optimization of paid media for a subscription ecommerce company (Mystery Tackle Box / Catch Co) that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.
Core Responsibilities
- Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
- Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
- Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend
- Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.
- Manage audience exclusions, customer match lists, and lookalike builds.
Proactively maintain list freshness rather than waiting to be asked.
- Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next
- Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively
- Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance
- Maintain campaign naming taxonomy and organizational standards across all accounts
What Makes You the Right Fit
- You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.
- You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.
- You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks b
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at2a3