Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at4bo

Head of Paid Media / Marketing Strategist

Paid Media Strategy Leadership
- Develop and oversee paid acquisition strategies across multiple client accounts.
- Lead and mentor a team of media buyers, providing guidance on campaign optimization and strategy.
- Analyze campaign performance at a high level and identify strategic opportunities for improvement.
- Evaluate client accounts from a business perspective and propose strategic initiatives to improve results.
- Provide direction on creative testing, audience targeting, funnel optimization, and budget allocation.
- Define performance benchmarks and ensure campaigns meet acquisition and profitability targets.
- Work closely with operations and marketing teams to align campaign execution with overall company goals.

Qualifications




- 4+ years of experience in Paid Media / Performance Marketing
- Proven experience managing Meta Ads (Facebook / Instagram) campaigns at scale
- Previous experience in marketing agencies managing multiple client accounts
- Strong leadership or team management experience
- Strategic mindset with ability to analyze businesses beyond ad platforms
- Strong analytical and performance optimization skills

Nice to Have
- Experience with Google Ads or TikTok Ads
- Experience managing teams of media buyers

This position is preferably based in Medellín, Colombia, with a hybrid work model.

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at4bo

📌 Paid media manager (Medellín)
🏢 Remote Latinos
📍 Medellín