Job description

We are looking for an experienced Paid Media Lead to work on the execution and optimization of our general paid media programs across multiple business units. This role is responsible for developing high-performing campaigns, managing significant advertising budgets, driving measurable business outcomes through data, and embracing AI, automation, and experimentation to improve performance.

Key Responsibilities

Paid Media Strategy & Account Management

- Develop and execute paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other paid channels.

- Manage and optimize annual paid media budgets.

- Develop audience strategies, including audience segmentation, retargeting, and lookalike audiences.

- Collaborate with the CRM team to leverage first-party data and customer audiences across paid media campaigns.

- Drive lead generation and campaign performance across multiple business units.

- Build strong relationships with internal stakeholders and provide paid media expertise and recommendations.

Analytics, Tracking & Reporting

- Monitor campaign performance and provide regular reporting and insights to stakeholders.

- Work closely with Web, Analytics, and CRM teams to support accurate tracking, attribution, and campaign measurement.

- Utilize GA4, Google Tag Manager (GTM), dashboards, and reporting tools to analyze performance.

- Monitor and optimize key performance metrics, including CPL, CPA, CVR, ROAS, and LTV.

- Translate campaign data into actionable recommendations that improve performance.

AI, Automation & Innovation

- Identify opportunities to leverage AI and automation to improve campaign management, reporting, and operational efficiency.

- Recommend new tools, features,



and technologies that enhance paid media performance.

- Contribute to improving processes and best practices across the paid media function.

Experimentation & Optimization

- Develop and execute an experimentation roadmap across audiences, creatives, bidding strategies, and landing pages.

- Design, implement, and evaluate A/B tests to improve conversion rates and lead quality.

- Share learnings and best practices to continuously improve campaign performance.

Required Experience & Skills

- 7+ years' experience, ideally in B2B Paid Media.

- Exceptional communications skills in English

- Strong hands-on expertise with Google Ads and LinkedIn Ads, with experience across Meta and other paid channels.

- Proficient in GA4, Google Tag Manager (GTM), and paid media attribution.

- Experience managing paid media budgets exceeding $1M.

- Strong analytical skills with a data-driven and commercial mindset.

- Experience creating dashboards and communicating performance insights.

- Excellent stakeholder management and cross-functional collaboration skills.

- Passion for AI, automation, and continuous optimization.

Preferred Qualifications

- Experience managing global or multi-region paid media programs.

- Familiarity with CRM platforms, marketing automation, and attribution models.

- Experience working closely with CRM, Web, and Analytics teams to optimize audience strategies and campaign performance.

In order to apply, please submit your CV in English

On-site

- Medellin, Antioquia, Colombia

Full-time, Permanent

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