- At least 6 months of experience working as a Social Media Manager
- Good communication in English (written and verbal)
- Bachelor degree in Graphic Design
- Understanding of AI tools
Soft Skills Required:
- Adaptability to fast-changing platforms and environments
- Creativity Mindset
- Proactive, ownership-driven attitude
- Continuous learning and experimentation mindset
Desired Requirements:
- Experience in a digital marketing or growth-focused agency
Responsibilities
- Content Strategy & Execution: Develop and implement a cohesive social media content calendar that aligns with marketing objectives and brand voice. Create, curate, and schedule high-quality posts that resonate with target audiences and drive engagement across all active platforms.
- Community Management: Monitor, respond to, and engage with followers across all social media channels within established timeframes. Build and nurture an active online community that strengthens brand loyalty and advocates for the business.
- Performance Optimization: Continuously analyze social media metrics, identify trends and opportunities,
and adjust strategies to improve engagement rates, reach, and conversion metrics. Provide regular reporting on campaign performance and ROI.
- Brand Voice Consistency: Ensure all social media communications reflect brand guidelines, maintain consistent tone and messaging, and reinforce brand identity across all platforms and interactions.
- Trend Monitoring & Innovation: Stay informed about social media platform updates, emerging trends, content formats, and competitor activities. Proactively recommend and test new approaches that enhance social media presence and effectiveness.
- Cross-Functional Collaboration: Work effectively with the Graphic Designer, Creative Team Supervisor, and other departments to align social media efforts with broader marketing campaigns and business objectives.
- Crisis Management & Reputation: Monitor brand mentions and sentiment, address negative feedback professionally and promptly, and escalate issues appropriately to protect brand reputation.
Job Type: Full-time
Work Location: Remote
📌 Social Media Manager (Bogotá)
🏢 Motion Ave.
📍 Bogotá
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