MARKETING ASSISTANT – CONTENT, CAMPAIGNS & AI

Entry Level / Junior | Full-Time Contractor | Remote

Languages: English and Spanish

Imagine starting your week with a webinar to coordinate, a campaign to launch, content awaiting approval, and new leads that need a response.

Your role will be to turn all those moving pieces into concrete action: identify what is missing, organize priorities, coordinate the people involved, and ensure that every detail is ready on time.

If you enjoy seeing an idea move from a conversation to a fully executed campaign, this could be an excellent next step in your career.

ABOUT CALDERARO LAW GROUP

Calderaro Law Group is a U.S. immigration law firm that supports companies, entrepreneurs, investors, professionals, and families as they make decisions that can transform their future.

We work with people from different countries and cultures. Our marketing must therefore be clear, human, accurate, and capable of turning complex information into content that builds trust and helps our audience better understand their options.

THE OPPORTUNITY

We are seeking a Marketing Assistant to support the department’s day-to-day execution and help ensure that campaigns, content, events, and communications move forward according to schedule.

We do not expect you to know every platform or tool on your first day. We do expect you to learn quickly, ask thoughtful questions, apply what you learn, and assume greater responsibility over time.

Your work will not remain hidden in a folder. You will see your ideas become campaigns, events, publications, and resources that reach people making important decisions.

WHAT YOU WILL DO

- Execute the Marketing calendar and action plans.
- Turn projects into clearly defined tasks, deadlines, responsibilities, and deliverables.
- Follow up on materials, approvals, dependencies, and outstanding items.
- Support the creation and adaptation of content for LinkedIn, Instagram, Facebook, and TikTok.
- Design posts, stories, reels, flyers, banners, presentations, brochures, and other marketing materials.
- Prepare copy, captions, headlines, and calls to action in English and Spanish.
- Coordinate audiovisual content production when needed, without being primarily responsible for recording.
- Execute email marketing campaigns and support campaigns on Meta Ads.
- Manage mailing lists, forms, and databases.
- Support the organization of webinars, interviews, and virtual events.
- Verify dates, names, links, copy,



and document versions before anything is published or sent.
- Provide an initial response to digital leads and direct them to the appropriate team member, without providing legal advice or promising outcomes.
- Explore AI and automation tools that can help the department work more efficiently and produce higher-quality results.
- Review, verify, and improve all AI-assisted content before it is used.
- Protect the confidential information of the firm and its clients.

HOW WE WORK We measure twice before we publish. When we identify a problem, we communicate it and bring forward a possible solution. We use technology to improve our work, but we do not allow it to think for us.

We work as a team, follow through on our commitments, share the journey, and make room to enjoy what we do.

You will likely enjoy this position if you are someone who:

- Notices when a link is not working or two dates do not match.
- Would rather complete and launch a project than accumulate unfinished ideas.
- Naturally identifies the next step after completing a task.
- Is curious about new tools but does not trust them blindly.
- Can move work forward independently while recognizing when approval is required.
- Enjoys learning, improving a process, and seeing measurable progress.

WHAT BACKGROUND COULD HELP YOU SUCCEED?
- A completed degree or final-semester studies in Marketing, Communications, Advertising, Business Administration, or a related field.
- One to two years of experience, including internships, in Marketing, Social Media, Communications, or a related area.
- Professional written and verbal communication skills in both English and Spanish.
- Basic knowledge of Canva, email marketing, social media, and digital platforms.
- Experience using AI tools or demonstrated interest in learning how to use them.
- Availability to work full-time while coordinating several initiatives simultaneously.

WHAT SUCCESS WILL LOOK LIKE During your first few months, you will begin taking ownership of the Marketing calendar and outstanding tasks, delivering complete materials on time,



reducing errors and the need for reminders, and helping the department operate in an increasingly organized manner.

As you become familiar with our brands, services, and audiences, you will have opportunities to propose new formats, test new tools, and assume responsibility for larger projects.

HOW TO APPLY

We do not need a generic cover letter. We want to see how you think and how you turn instructions into results.

Please submit

1. Your résumé in English, limited to two pages.
2. A link to your portfolio or three examples of content, design, campaigns, or events you helped develop. Briefly explain your personal contribution to each example.
3. Your response to the following scenario in no more than 150 words:

It is 8:30 a.m., and you discover the following:
- A webinar reminder must be sent at 10:00 a.m., but the registration link has not been tested.
- A reel is scheduled for 9:00 a.m., but the date in the caption does not match the date on the registration page.
- Four digital leads have been waiting for a response since the previous afternoon.
- The person authorized to approve changes will not be available until 10:30 a.m.

Explain what you would do during your first 60 minutes, in what order, and what you would communicate.
1. Complete this brief exercise:

Central idea: “An immigration decision does not begin with completing forms. It begins with understanding the future someone wants to build and defining a path based on clear criteria.”

Using this idea, prepare:

- A LinkedIn post in Spanish of 80–100 words.
- An email subject line and pre-header in English.
- Copy for three Instagram stories in Spanish, using no more than 12 words per story.

You may use Artificial Intelligence. If you do, include the tool you used, your primary prompt, and two changes you made to the result before submitting it.

SUBMISSION FORMAT

Send your application to [email protected] using the following subject line:

Marketing Assistant | Full Name | City and Country

Include your responses in one PDF titled:

FirstName_LastName_Marketing_Assistant.pdf In the final line of your message, state your availability to begin and your time zone.

Only applications containing all the requested materials will move forward.

This is an opportunity to learn, contribute ideas, and build a Marketing career within an international organization that values innovation, high-quality work, and the growth of its people.

📌 Marketing Assistant - Content, Campaigns & AI (Colombia)
🏢 Calderaro Law Group
📍 Colombia