Inside Sales Representative — Lumber & Building Materials
Ask Cruz
Position Overview
GFC Intelligence is an AI operating system for industrial and distribution businesses. We're hiring an inside sales rep to build and run pipeline into lumber and building materials distributors — lumberyards, wholesale lumber dealers, and construction materials distributors. This is a full-cycle role: outbound prospecting, discovery, and either closing or qualified handoff depending on deal size.
You'll be selling to people who already know the pain points of quoting, inventory, and order management in this industry — you need to speak that language on day one.
Key Responsibilities
- Build and run outbound pipeline into lumber yards, building material wholesalers, and construction materials distributors (calls, email, LinkedIn)
- Qualify inbound leads and run discovery calls that surface real operational pain — pricing volatility, manual quote turnaround, order-to-delivery visibility, ERP gaps
- Own CRM pipeline hygiene — accurate stage, next steps, forecasted close, no stale deals
- Partner with leadership on deal strategy and pricing for larger accounts
- Hit weekly and monthly activity and pipeline targets tied to company revenue goals
- Feed market and buyer feedback back to product/leadership — you're on the front line of what this vertical actually needs
Required Qualifications
- 2+ years of inside sales experience, with direct exposure to lumber, building materials, or a closely adjacent construction-supply distribution segment
- Working knowledge of how a lumberyard or building materials distributor actually operates — quote-to-order cycle, pricing volatility, contractor vs. dealer buying behavior
- Demonstrated track record of hitting outbound activity and pipeline generation targets, not just managing inbound
- Strong written and verbal communication — this role is outreach-heavy
- Comfortable in an early-stage environment with no fixed playbook — you'll help build the one that gets used
Preferred Qualifications
- Experience selling software or SaaS into industrial or distribution buyers
- Familiarity with ERP or quoting systems used in lumber/building materials distribution
- Existing network of contacts at lumberyards or building materials distributors
Success Metrics (first 90 days)
- Outbound activity volume hitting target within first 30 days
- Qualified pipeline generated by day 60
- First deal closed or advanced to late stage by day 90
Compensation
- Base + commission, structured around pipeline generated and closed revenue.