We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S.
If you’re passionate about app growth and data-driven optimization, we’d love to hear from you
Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.
Responsibility:
- The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.
- Conduct keyword research and optimize the app's metadata in English, Spanish, and French.
- Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.
- Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).
- Make the A/B testing and generate new hypotheses to test.
- Collaborate with product owners, marketing managers,
and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).
- Competitors' research and reports.
- Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).
- Keywords research and optimization across all localizations.
- Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.
- Create reports for ASO related activities and results.
- Manage and optimize Custom Product Pages (iOS) and Custom Store Listings (Google Play) to tailor messaging for different audience segments, traffic sources, and campaigns.
- Collaborate with the user acquisition team to align ASO strategies with paid campaigns, ensuring CPPs and CSLs are optimized to support UA targeting, creative testing, and conversion goals.
- Leverage AI-powered tools and workflows to enhance ASO processes, including content production, keyword resear
📌 App Store Optimization (Bogotá)
🏢 Idt
📍 Bogotá