Marketing Systems Engineer About Health Loft

Health Loft is a nationwide telehealth nutrition practice helping patients access insurance-covered nutrition care with registered dietitians across the United States. We are focused on making high-quality nutritional care more accessible and building a best-in-class patient experience from first click through ongoing care.

We're looking for a highly technical Marketing Systems Engineer to own the infrastructure that powers our patient acquisition funnel. This role sits at the intersection of marketing, technology, analytics, quality assurance, and conversion optimization.

You will work directly with our Digital Marketing Manager, Engineering Team, and Operations Team to ensure our funnels, tracking systems, landing pages, and integrations are functioning properly and continuously improving.

Responsibilities Funnel Optimization & Website Management
- Build and update landing pages using WordPress (Bricks Builder & ACSS)
- Create and implement A/B tests and CRO experiments
- Review heatmaps, session recordings, and user behavior data




- Identify conversion bottlenecks and recommend improvements
- Update website content, provider pages, and marketing assets
- Build, audit and maintain automations within GoHighLevel
- Develop SEO widgets/plugins based on provided designs from the creative team"

Quality Assurance & Testing
- Test engineering releases, booking funnels, and website changes
- Perform regression, cross-browser, and mobile testing
- Identify, document, and help resolve bugs before they impact results

Marketing Operations & Tracking
- Verify tracking, attribution, and UTM persistence across systems including EMR
- Manage heatmaps, and other analytics tools
- Ensure conversion tracking and reporting are accurate

Requirements:
- 5+ years of experience in Marketing Operations, Growth Engineering, QA, Web Development, or a similar technical role
- Experience building and maintaining landing pages
- Experience wit

📌 Web Developer (Colombia)
🏢 Health Loft
📍 Colombia