Sales Manager Colombia - Medical Devices

Change people’s lives and love what you do!

At Cochlear, we help people hear and be heard. As the global leader in implantable hearing solutions, we are committed to transforming lives and creating meaningful impact for people with hearing loss around the world.

We are looking for a Sales Manager to lead our commercial strategy and sales organization in the country, driving sustainable growth, developing a high-performing team, and strengthening Cochlear’s presence across the Colombian healthcare ecosystem.

You will have overall responsibility for the commercial performance of the business in the country, translating regional priorities into a strong and effective local sales strategy. You will lead and develop the Sales team, identify new opportunities for growth, strengthen strategic customer relationships, and ensure strong commercial execution across territories, segments and channels.

This is a highly collaborative leadership role. You will work closely with Marketing, Clinical, Operations, Concierge and other functions, as well as regional and global teams, to continue expanding access to Cochlear’s hearing solutions in Colombia.

Requirements:

We are looking for a commercially driven and people-focused leader who combines strategic thinking with the ability to translate strategy into execution.

You will ideally bring

- 5+ years of progressive experience in Sales and Commercial roles, including experience leading and developing teams in the Health Sector, ideally in Medical Devices.
- Fully Bilingual English and Spanish
- A demonstrated track record of delivering against sales, revenue and growth objectives.
- Experience developing and implementing commercial strategies and managing territories, channels, accounts and business opportunities.
- Strong experience managing strategic customers and stakeholders in complex environments.




- Ability to operate effectively within cross-functional and matrix organizations.
- Strong analytical, strategic thinking, negotiation and influencing capabilities.
- Experience using CRM platforms such as Salesforce and business performance data to drive decisions.

In this role, you will:

- Lead and develop a high-performing Sales team, setting clear objectives, providing coaching and feedback, and building capabilities for long-term success.
- Define and execute the national sales strategy, ensuring alignment with Cochlear’s regional priorities and growth ambitions.
- Take ownership of sales, revenue and business growth targets, driving strong commercial execution and accountability.
- Identify opportunities across territories, customer segments and channels to expand Cochlear’s presence and develop the market.
- Manage the commercial pipeline, sales forecasting and business performance, using data and market insights to support decision-making.
- Build and strengthen strategic relationships with healthcare professionals, institutions, purchasing teams and other key stakeholders across the public and private healthcare sectors.
- Partner closely with Marketing, Clinical and other cross-functional teams to develop initiatives that strengthen Cochlear’s value proposition and customer experience.
- Monitor market dynamics, customer needs and competitive activity to continuously adapt commercial strategies and priorities.
- Ensure commercial excellence through effective CRM management, forecasting, pricing,



contracts, tenders and resource allocation.
- Represent Cochlear at relevant industry events, congresses and strategic forums.
- Contribute as an active member of the Colombia Leadership Team, bringing an enterprise perspective and helping shape broader business priorities.

It would be an advantage if you have:

Experience within medical devices, healthcare, pharmaceutical, audiology or another health-related industry, particularly working with public and private institutions, government accounts, tenders or complex sales cycles.

Experience in Market Access, Marketing, Clinical or Professional Education combined with strong commercial leadership, stakeholder management and business development capabilities may also be highly relevant for this opportunity.

What you’ll bring as a leader

Beyond commercial experience, we are looking for someone who can create an environment where people perform, develop and collaborate.

You will bring an enterprise mindset, balancing the needs of the Colombian business with broader LATAM and organizational priorities. You will be comfortable challenging the status quo, making informed decisions, developing talent and creating accountability while building strong partnerships across functions.

Additional information

This role is based in Bogotá, Colombia and requires availability for frequent domestic travel to meet with customers, healthcare institutions, strategic partners and team members, as well as participation in industry meetings, congresses and commercial activities.

Why Cochlear?

At Cochlear, your work contributes to something bigger. You will have the opportunity to lead a business and a team with a meaningful purpose, collaborate across a integral organization, and help expand access to life-changing hearing solutions for more people.

📌 Sales Manager - Medical Devices (Bogotá)
🏢 Cochlear
📍 Bogotá