Performance Marketing Specialist

Colombia | Remote | Contractor role | Full-time

Compensation: $2000 - $2500 USD

About the role

At Opny, we’re looking for a hands-on Performance Marketing Specialist to own the day-to-day execution, optimization, measurement, and testing of our paid acquisition efforts.

This role is built for someone with 3–5 years of proven, hands-on Meta Ads experience, ideally managing high-ticket lead generation for coaching, education, info products, consulting, or professional services.

Meta will be the primary channel from day one. Over time, we expect to expand into Google Ads and LinkedIn Ads, so we’re looking for someone who is Meta-first, but not Meta-only.

You’ll work closely with our Head of Marketing to turn broader campaign strategy into paid media execution, testing, and creative concepts.

What you'll own

- Day-to-day monitoring, optimization, and health of paid campaigns.
- Campaign setup, trafficking, budget pacing, QA, launches, and testing.
- Meta Ads execution, with future expansion into Google Ads and LinkedIn Ads.
- Reporting across the full funnel, including qualified leads, booked calls, CAC, and revenue.
- Tracking and attribution across Pixel, CAPI, GTM, GA4, UTMs, and CRM data.
- Creative performance analysis, including winning hooks, angles, formats, fatigue, and iteration opportunities.




- Proactive campaign diagnostics and recommendations when performance changes.

How creative collaboration works

You’ll collaborate with the Head of Marketing to turn campaign briefs into paid creative concepts, including angles, hooks, formats, variations, and testing priorities.

You will not be responsible for designing or editing the final creative.

What we're looking for (requirements)

- 3–5 years of proven, hands-on Meta Ads experience.
- Strong knowledge of modern Meta advertising, including Andromeda, Advantage+, creative diversification, account simplification, signal quality, and measurement.
- Direct experience managing high-ticket lead-generation funnels where success is measured beyond CPL.
- Experience managing campaigns in coaching, education, info products, consulting, and/or professional services.
- Proven experience running paid campaigns targeting the US and/or Canada.
- Strong English, minimum B2 and ideally C1.
- Strong campaign diagnostics, QA, optimization, analytical, and reporting skills.
- High autonomy and account ownership. You should be comfortable managing an account without daily supervision.
- Hands-on tracking and attribution experience.
- Experience with Google Ads.

Nice to have

- LinkedIn Ads experience.
- GoHighLevel experience.
- Agency experience managing multiple distinct client accounts.

📌 Performance Marketing Specialist (Colombia)
🏢 Opny
📍 Colombia