We are seeking a proactive and results-driven Lead Generation Specialist to identify potential customers, generate qualified leads, and build a consistent pipeline of business opportunities. The idóneo candidate is skilled in prospect research, outbound outreach, lead qualification, and data management, with strong communication skills and a strong focus on achieving measurable results.

Responsibilities

- Research and identify potential customers, companies, and target accounts.
- Build and maintain targeted prospect lists based on defined customer profiles and sales criteria.
- Generate leads through outbound calls, email, LinkedIn, social media, online research, and other channels.
- Qualify leads by evaluating their needs, business requirements, interest, and potential fit.
- Conduct initial outreach and engage prospects in meaningful conversations.
- Identify decision-makers and relevant contacts within target organizations.
- Schedule qualified meetings and appointments for the sales team.
- Maintain accurate and up-to-date prospect information in the CRM system.
- Track lead generation activities, outreach, responses, conversions, and pipeline contribution.
- Follow up consistently with prospects to increase engagement and conversion.
- Collaborate with Sales, Business Development, and Marketing teams to improve lead-generation strategies.
- Provide feedback on lead quality, prospect responses, market trends, and common objections.
- Meet or exceed lead-generation, qualification, and activity targets.
- Continuously test and improve outreach methods, messaging, and prospecting strategies.

Required Skills

- Excellent verbal and written communication skills.




- Strong prospect research and lead-generation abilities.
- Strong lead qualification and analytical skills.
- Excellent attention to detail and data accuracy.
- Strong organizational and time-management skills.
- Ability to identify relevant decision-makers and business opportunities.
- Strong follow-up and relationship-building skills.
- Comfortable conducting high-volume outreach.
- Comfortable using CRM systems, LinkedIn, email, lead-generation platforms, spreadsheets, and other digital tools.
- Results-oriented mindset with the ability to work toward measurable targets.
- Ability to work independently and maintain consistent productivity.

Requirements

- Previous experience in lead generation, business development, sales development, inside sales, appointment setting, or a similar role.
- Experience with outbound prospecting and lead qualification.
- Experience researching companies, contacts, and potential customers.
- Experience using CRM systems and maintaining accurate prospect data.
- Ability to meet daily, weekly, and monthly activity or lead-generation targets.
- Strong communication and interpersonal skills.
- Ability to work effectively in a remote and fast-paced environment.
- Reliable internet connection and a suitable setup for remote work.
- Professional, proactive, organized, and results-driven attitude.
- English proficiency is required if the position involves generating leads for English-speaking markets.

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📌 Lead Generation Specialist CO (Colombia)
🏢 Simera
📍 Colombia