- Career Site Team: Marketing and Communications

Company Description
The Marketing Analyst will be responsible for driving demand generation efforts within Latam markets and specifically Poland. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a hands‑on marketer with experience in demand generation, who can work in a integral matrix organisation to ensure alignment with business objectives and market needs.
Job Description
- Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services.
- Leverage knowledge of the market, including customer behaviours and competitive landscapes, to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs.




- Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimize, and report on lead generation activities to ensure continuous improvement.
- Build and reinforce NIQ's brand presence, in partnership with the integral brand team, ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility.
- Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives, initiatives, and market strategy. Provide input into the broader LATAM strategy from a market perspective.
- Regularly measure and report on the effectiveness of demand generation campaigns, utilizing data and insights to optimize efforts. Use metrics such as MQLs, SQLs, conversion rates, and ROI to track performance and recommend adjustments.
- Stay up-to-date on the latest ma

📌 Sr Marketing Analyst (Colombia)
🏢 Nielseniq
📍 Colombia