Overview

This is a full-time role as a Media Buyer. The Media Buyer will primarily be responsible for campaign building and execution within Meta Ads Manager, Google Ads, and TikTok Ads Manager. They will also be expected to utilize analytical skills to optimize media campaigns and to directly communicate with clients when issues arise. This role involves collaborating with internal teams to ensure successful campaign execution.

Job Description:

The Paid Social Media Buyer will support the media buying process with daily campaign builds and set-ups across various social media platforms. They will support the following tasks:

● Campaign Set-Up:
Build campaigns in the following platforms: Meta
(Facebook/Instagram), YouTube (Google Ads Manager), TikTok, and
Spotify.
Input and manage campaign settings, including naming conventions,
targeting, budgets, schedules, optimization objectives, etc.
Implement ad creatives ensuring all ad assets meet platform
requirements and best practices.

● Campaign Management:
Monitor live campaigns to ensure they are running smoothly.




Troubleshoot any issues related to ad delivery or performance.
Communicate with team members to clarify campaign requirements
and raise issues/concerns.

● Collaboration:
Use project management tools to properly track all campaign statuses
for team visibility.
Lean on the media buying team for training and questions to avoid set-
up mistakes and promote success.
Work closely with the campaign reviewer to ensure accurate
implementation of campaign details.

Qualifications

Basic knowledge of media planning and media buying; training will be
provided
Understanding of media language and metrics is required
Meta Ads Manager experience is required
Google Ads and TikTok Ads Manager experience is preferred, but not required
Proven analytical skills for data interpretation
Proactive attitude with strategic thinking and problem-solving skills
Strong communication skills and ability to maintain quality customer ser

📌 Media Buyer (Colombia)
🏢 Straive
📍 Colombia