Company description

Publicis Integral Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us

Overview

We are seeking a highly motivated and detail-oriented Programmatic Analyst to support the execution, optimization, quality assurance, and reporting of programmatic media campaigns across global clients and digital channels.
This role is adecuado for a professional with 3+ years of experience in programmatic advertising, who possesses strong analytical skills, hands-on expertise with DSP platforms, and a deep understanding of campaign performance management. The successful candidate will be responsible for ensuring operational excellence, delivering actionable insights,



maintaining campaign quality standards, and contributing to the overall success of client media strategies.

Responsibilities

Key Responsibilities
Campaign Execution & Management
Set up, launch, manage, and optimize programmatic campaigns across DSP platforms, including Display, Video, Native, CTV, and other digital formats.
Monitor campaign pacing, budget allocation, delivery, and performance to ensure alignment with client objectives and KPIs.
Troubleshoot campaign issues and proactively identify optimization opportunities to maximize performance and efficiency.
Manage campaign changes, creative rotations, audience updates, and inventory adjustments while maintaining delivery accuracy.
Reporting & Insights
Develop and maintain recurring campaign reports, dashboards, and performance summaries.
Analyze campaign data to identify trends, insights, risks, and opportunities.
Translate performance me

📌 Senior Programmatic Analyst (Bogotá)
🏢 Publicis Groupe Holdings
📍 Bogotá