Role Purpose/Background In the Marketing Operations & MarTech (MOM) team, we establish the tools, capabilities, processes and ways of working that enable Diageo marketers to drive growth and competitive advantage. Marketing Effectiveness (ME) and Analytics is one of our core competencies. Our ambition is to enable Diageo marketers to understand what drives growth and to action smarter investment decisions that make every dollar work harder. To achieve this, we are building the methodologies and tools needed to answer key business questions, to diagnose and optimize how our A&P; is being spent, and to connect consumer and brand insights to business performance. Our ME & Analytics product suite is built around sustained and scaled products, including Business Driver Mix (econometric modelling), Catalyst (scenario planning and value diagnosis), Sensor (quarterly modelling for tactical media plans) and Talkability (share of talkability using search/social listening data). We are also continuing to build out globally scalable solutions including Test & Control incrementality testing,



Sponsorship measurement, Influencer measurement and connection of brand and content performance to business outcomes. Alongside these measurement capabilities, we are also revamping operational processes required to regularly action the insights and recommendations from these tools and to embed the data-informed decisions into our business rhythm. This includes working with a variety of stakeholders in marketing, strategy, finance and commercial teams to operationalize our use of these tools to drive better choices and to deliver incremental business value. The regional Marketing Effectiveness & Analytics teams consists of specialists that help bring to life the Effectiveness capabilities to enable marketers to make better data-informed decisions on how to best activate our brands to drive the best business outcomes. Reporting to the Marketing Effectiveness Lead in the North America, the regi

📌 Marketing Effectiveness Regional Manager (Bogotá)
🏢 Diageo España
📍 Bogotá