About the Role
Senior Marketing Activation Manager Colombia Essity is a global leader in hygiene and health, committed to shaping a healthier future. Through our Health & Medical business and trusted brands like Actimove®, Cutimed®, Delta-Cast®, JOBST®, Leukoplast® and TENA®, we provide innovative, sustainable solutions for managing conditions such as lymphedema, chronic wounds, orthopedic injuries and incontinence, and advancing MedTech across hospitals, pharmacies, nursing homes and online channels.
We are looking for a Senior Marketing Activation Manager, based in Bogotá or Medellín, Colombia. We are looking for someone who will collaborate in Marketing Strategy development and secure strategy implementation to achieve business objectives. Its primary focus is to drive tangible results in business growth, product adoption, and brand positioning through strong collaboration between Marketing and Sales, thereby strengthening our Health & Medical business. Join us in breaking barriers to well-being
What You Will Do
Lead a team,



drive efficiency and support personal development Define and implement the marketing strategy, including the P&L; management, for assigned brands and segments. Lead commercial activations and adapt integral campaigns to the local market. Coordinate product launches and Go-to-Market plans. Define objectives, action plans, and KPI tracking, while analyzing market insights, trends, and competitive intelligence. Manage omnichannel communications and campaign optimization. Develop promotional and scientific content, as well as sales support materials. Drive clinical marketing initiatives, training programs, and events. Work cross-functionally with commercial, clinical, and regional teams. Manage budgets and monitor business performance. Drive innovation initiatives and business development opportunities. Ensure compliance with internal policies, quality standards, and safety requirements.
Who You Are
Bachelor's degree in Business Administration, Mark

📌 Senior Marketing Activation Manager (Bogotá)
🏢 Essity
📍 Bogotá