Requirements:

Must:

- 3+ years of experience with Salesforce CRM, Marketing Cloud and/or Data Cloud.

- Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling.

- Experience with ETL processes and integrating data from multiple sources.

- Familiarity with REST/SOAP APIs and Marketing Cloud Connect.

- Understanding of customer journey orchestration and marketing automation.

Preferred:

- Salesforce certifications (e.g., Marketing Cloud Developer, Data Cloud Consultant).

- Experience with CDP platforms, identity resolution, and consent management.

- Knowledge of privacy regulations (GDPR, CCPA) and data compliance practices.

Key Responsibilities:

Salesforce Data Cloud (CDP):

- Design and implement data ingestion pipelines from multiple sources (CRM, web, mobile, offline).

- Configure and manage data models, identity resolution, and calculated insights.

- Ensure data governance, privacy compliance, and data quality across the platform.

- Collaborate with data engineering teams to optimize data flows and transformations.

- Determine future real-time architecture and its impact on SDC SDK/API development, Web and Email Personalization.

- Integrate Social Engagement (LinkedIn) and Advertising (Viant) data into SDC to drive Web and Email Personalization.





- Integrate Webinar and Data Packs external data feeds while leveraging and enhancing Identity Resolutions Rules.

- Maintain and update documentation related to SDC architecture, data dictionary, data lineage and data governance.

- Investigate ingestion of Lakehouse data instead of CRM/MCE connectors from an data quality and credit consumption perspectives.

Salesforce Marketing Cloud:

- Develop and maintain journeys, automations, and personalized campaigns using Journey Builder, Automation Studio, and Email Studio.

- Integrate Marketing Cloud with Data Cloud and other platforms (e.g., CRM, analytics tools)

- Implement Data Extensions, AMPscript, SQL queries, and scripting for dynamic content and segmentation.

- Monitor campaign performance and troubleshoot issues related to deliverability, tracking, and personalization.

- Migrate existing Marketing Cloud segments & data transform into SDC architecture while balancing credit consumption.

Cross-Platform Integration & Strategy:

- Partner with marketing and analytics teams to define use cases and translate them into technical solutions.

- Support A/B testing, audience segmentation, and real-time personalization strategies.

- Stay current with Salesforce releases and best practices to recommend platform enhancements.

Language:

English advanced

Location:

Remote

📌 Salesforce Data Cloud Specialist. (Colombia)
🏢 Softtek
📍 Colombia