We're looking for a Facebook/Meta Ads Specialist to plan, launch, and optimize paid social campaigns across Facebook and Instagram for a portfolio of clients. This is a hands-on execution role for someone who lives inside Meta Ads Manager, knows how to read performance data, and can translate results into clear decisions that improve campaign outcomes.
You will own campaign setup, audience targeting, creative testing, budget management, and reporting. If you have a strong track record running Meta campaigns that drive real results and can move quickly between multiple client accounts without losing quality, this role is a strong fit.
Why You'll Want to Join
You will be paid in USD (bi-monthly: every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
Work across a diverse portfolio of client accounts with real performance ownership
Fast feedback loops and a team that values execution over process
What You'll Work On
Campaign Strategy and Setup




Build and launch Meta ad campaigns across Facebook and Instagram aligned to client goals
Define campaign objectives, budget allocation, and bidding strategies
Set up and organize campaigns, ad sets, and ad creative using best-practice account structures
Develop audience targeting strategies using custom audiences, lookalikes, interest targeting, and retargeting
Creative Testing and Optimization
Collaborate with creative teams to brief, test, and iterate on ad creative including static images, carousels, and video
Run structured A/B tests across copy, creative, audiences, and placements
Identify top-performing creative and scale what works while cutting what does not
Stay current on Meta best practices, algorithm updates, and platform changes
Performance Analysis and Reporting
Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CPL, and other key metrics
Analyze funne

📌 Facebook/Meta Ads Specialist (Bogotá)
🏢 Hire Overseas
📍 Bogotá