This is a remote position.

About Sell2Rent

Sell2Rent is a fast-growing startup, U.S. based proptech in the residential real estate industry.

With transactions across 30+ states, we are scaling aggressively and looking for a Marketing VP – Seller & Investor Acquisition to build and scale our marketing engines on both sides of the business.

This is a high-impact role with direct responsibility for generating qualified seller and investor opportunities and contributing to revenue growth.

Your Mission

Own the strategy and execution of a multi-channel marketing engine that:

- Generates qualified homeowner/seller leads at scale.

- Builds and expands our real estate investor pipeline.

- Improves seller and investor journeys and conversion.

- Strengthens Sell2Rent's brand and presence within the real estate investment community.

- Uses data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions.

- Accelerates top-line revenue growth through continuous performance optimization.

Key Responsibilities

- Team Leadership & Performance: Direct, mentor, and rally the marketing team to execute high-impact strategies, fostering an agile, results-driven culture aligned with company OKRs. Establish processes and documentation for the area.

- Dual-Audience Acquisition Strategy: Oversee multi-channel demand generation to scale qualified leads across both homeowner/seller and real estate investor pipelines.

- Brand & Content Ecosystem: Lead SEO and AEO strategies to establish market authority and fuel organic growth.

- Conversion & Funnel Optimization:



Streamline the end-to-end investor and seller journeys to accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas.

- Marketing Tech, Data & Operations: Supervise CRM architecture (HubSpot, Go High Level, CRMs), marketing automation, data analytics, and performance reporting to optimize acquisition efficiency. Report on metrics and analytics to the executive team to provide a clear idea of the status of the area.

- Strategic Partnerships & Expansion: Drive cross-functional alignment, build high-value industry partnerships, and continuously test new growth channels and market opportunities.

- Marketing Tech, Data & Operations: Oversee CRM architecture (HubSpot, Go High Level), automation, and data analytics—delivering high-level performance reporting to the executive team to optimize efficiency and inform strategic growth.

Requirements

Requirements

- 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field.

- Proven experience of leading a high performing Marketing team.

- Proven experience building and managing multi-channel marketing campaigns.

- Experience in marketing strategies for Lead generation.

- Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads.





- Knowledge of working with CRMs such as Hubspot or Go High Level.

- Strong analytical skills and the ability to use data to improve marketing strategies and customer journeys.

- Ability to work independently, prioritize effectively, and execute in a fast-paced environment.

- Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage.

- MBA or degree in Marketing, Business, or a related field is preferred.

Skills & Personal Attributes

- Data-driven and results-oriented.

- Creative and strategic thinker.

- Strong understanding of customer and investor behavior.

- Excellent communication and relationship-building skills.

- Highly organized and self-driven.

- Entrepreneurial and comfortable with ambiguity.

- Strong execution skills and attention to detail.

- Client/investor-focused mindset.

- Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.

Benefits

Benefits

- 100% remote work

- Opportunity to work with a fast-growing U.S. proptech company.

- Professional growth opportunities in a high-impact role.

- Work with a diverse, geographically distributed team.

- Direct impact on company growth and revenue.

Join Sell2Rent

If you are a data-driven marketer who can build acquisition strategies, generate qualified leads, improve customer and investor journeys, and thrive in a fast-growing startup environment, we would love to hear from you.

Join Sell2Rent and help shape the future of sale-leaseback real estate.

📌 Marketing & Growth VP (Bogotá)
🏢 Sell2Rent
📍 Bogotá