Job Description

This is a remote position.

About Sell2Rent

Sell2Rent is a fast-growing startup, U.S. based proptech in the residential real estate industry.

With transactions across 30+ states, we are scaling aggressively and looking for a Marketing VP – Seller & Investor Acquisition to build and scale our marketing engines on both sides of the business.

This is a high-impact role with direct responsibility for generating qualified seller and investor opportunities and contributing to revenue growth.

Your Mission

Own the strategy and execution of a multi-channel marketing engine that:

- Generates qualified homeowner/seller leads at scale.

- Builds and expands our real estate investor pipeline.

- Improves seller and investor journeys and conversion.

- Strengthens Sell2Rent's brand and presence within the real estate investment community.

- Uses data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions.

- Accelerates top-line revenue growth through continuous performance optimization.

Key Responsibilities

- Team Leadership & Performance: Direct, mentor, and rally the marketing team to execute high-impact strategies, fostering an agile, results-driven culture aligned with company OKRs. Establish processes and documentation for the area.

- Dual-Audience Acquisition Strategy: Oversee multi-channel demand generation to scale qualified leads across both homeowner/seller and real estate investor pipelines.

- Brand & Content Ecosystem: Lead SEO and AEO strategies to establish market authority and fuel organic growth.

- Conversion & Funnel Optimization: Streamline the end-to-end investor and seller journeys to accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas.

- Marketing Tech, Data & Operations: Supervise CRM architecture (HubSpot, Go High Level, CRMs), marketing automation, data analytics, and performance reporting to optimize acquisition efficiency. Report on metrics and analytics to the executive team to provide a clear idea of the status of the area.

- Strategic Partnerships & Expansion:



Drive cross-functional alignment, build high-value industry partnerships, and continuously test new growth channels and market opportunities.

- Marketing Tech, Data & Operations: Oversee CRM architecture (HubSpot, Go High Level), automation, and data analytics—delivering high-level performance reporting to the executive team to optimize efficiency and inform strategic growth.

Requirements

Requirements

- 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field.

- Proven experience of leading a high performing Marketing team.

- Proven experience building and managing multi-channel marketing campaigns.

- Experience in marketing strategies for Lead generation.

- Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads.

- Knowledge of working with CRMs such as Hubspot or Go High Level.

- Strong analytical skills and the ability to use data to improve marketing strategies and customer journeys.

- Ability to work independently, prioritize effectively, and execute in a fast-paced environment.

- Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage.

- MBA or degree in Marketing, Business, or a related field is preferred.

Skills & Personal Attributes

- Data-driven and results-oriented.

- Creative and strategic thinker.

- Strong understanding of customer and investor behavior.

- Excellent communication and relationship-building skills.

- Highly organized and self-driven.

- Entrepreneurial and comfortable with ambiguity.

- Strong execution skills and attention to detail.

- Client/investor-focused mindset.





- Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.

Benefits

Benefits

- 100% remote work

- Opportunity to work with a fast-growing U.S. proptech company.

- Professional growth opportunities in a high-impact role.

- Work with a diverse, geographically distributed team.

- Direct impact on company growth and revenue.

Join Sell2Rent

If you are a data-driven marketer who can build acquisition strategies, generate qualified leads, improve customer and investor journeys, and thrive in a fast-growing startup environment, we would love to hear from you.

Join Sell2Rent and help shape the future of sale-leaseback real estate.

Requirements
Requirements 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field. Proven experience of leading a high performing Marketing team. Proven experience building and managing multi-channel marketing campaigns. Experience in marketing strategies for Lead generation. Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads. Knowledge of working with CRMs such as Hubspot or Go High Level. Strong analytical skills and the ability to use data to improve marketing strategies and customer journeys. Ability to work independently, prioritize effectively, and execute in a fast-paced environment. Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage. MBA or degree in Marketing, Business, or a related field is preferred. Skills & Personal Attributes Data-driven and results-oriented. Creative and strategic thinker. Strong understanding of customer and investor behavior. Excellent communication and relationship-building skills. Highly organized and self-driven. Entrepreneurial and comfortable with ambiguity. Strong execution skills and attention to detail. Client/investor-focused mindset. Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.

📌 Marketing & Growth VP (Bogotá)
🏢 Sell2Rent
📍 Bogotá