We are looking for an experienced Media Planner & Buyer with strong expertise in Google Campaign Manager to develop, execute, and optimize media strategies across both digital and traditional channels. The adecuado candidate has extensive experience working with U.S. markets, managing multi-platform campaigns, and translating data insights into actionable marketing decisions that drive measurable results.

You will be responsible for planning, negotiating, executing, and optimizing media campaigns while collaborating closely with clients, publishers, and internal teams to maximize campaign performance and ROI.

Key Responsibilities

Strategic Planning & Research

- Translate client business objectives into comprehensive media plans and campaign strategies.
- Conduct research on target audiences, consumer behavior, competitive landscapes, and market trends.
- Identify the most effective media channels to achieve campaign goals.

End-to-End Campaign Execution

- Develop and implement media strategies across multiple platforms.
- Provide strategic marketing recommendations and media consultations.
- Lead negotiations with media outlets, publishers, and influencers to secure optimal placements and pricing.

Platform Management

- Set up, manage, and optimize campaigns using Google Campaign Manager and other advertising platforms.
- Execute campaigns across social media, DSPs, and programmatic environments.
- Maintain ongoing communication with media representatives and publishers to ensure smooth campaign delivery.

Performance Monitoring & Optimization

- Monitor campaign performance, budgets, pacing, and delivery schedules.
- Analyze campaign data and identify opportunities for optimization.
- Implement adjustments to improve performance and maximize return on investment.

Client Communication & Campaign Agility

- Serve as the primary point of contact for media-related requests and updates.




- Manage campaign adjustments, budget reallocations, and strategic pivots as needed.
- Provide proactive recommendations based on market trends and campaign performance.

Reporting & Deliverables

Weekly Reporting

- Prepare and deliver comprehensive campaign performance reports every Friday.
- Highlight key metrics, insights, and optimization recommendations.

Quarterly Reporting

- Deliver detailed campaign reviews every quarter.
- Present ROI analysis, performance insights, and strategic recommendations.

Meetings

- Lead weekly internal and client status meetings.
- Present quarterly campaign reviews and strategic recommendations to stakeholders.

Qualifications

Experience

- 3–5+ years of proven experience in Media Planning and Buying, preferably within an agency environment.
- Demonstrated experience managing campaigns for U.S.-based clients and markets.

U.S. Market Expertise

- Strong understanding of the U.S. media landscape, including national and local market dynamics.
- Experience with Los Angeles media markets is a plus.

Technical Skills

Digital Advertising Platforms

Strong hands-on experience with:

- Google Campaign Manager (required)
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Programmatic advertising platforms such as:
- The Trade Desk
- DV360
- StackAdapt

Traditional Media

Experience planning, buying, or integrating:

- Out-of-Home (OOH)
- Print Media
- Radio Advertising

Analytics & Measurement

- Advanced knowledge of Google Analytics 4 (GA4).
- Experience with third-party tracking and attribution tools.
- Strong analytical skills with the ability to convert data into actionable insights.

Soft Skills

- Excellent negotiation and relationship-building skills.
- Strong verbal and written communication abilities.
- Comfortable presenting campaign strategies, performance reports, and recommendations to clients and stakeholders.
- Highly organized with strong attention to detail and project management capabilities.

📌 Media Planner & Buyer (Colombia)
🏢 VAME
📍 Colombia