Job Description

The Strategic Development Analyst will support the organization's growth by enhancing business processes, managing information systems, and providing data-driven insights to support strategic and commercial decision-making.

This role is responsible for ensuring data integrity across business units, optimizing CRM processes, developing executive dashboards, analyzing market trends, and identifying opportunities for business expansion. The position combines business intelligence, commercial analytics, and operational efficiency to enable scalable and sustainable growth.

Key Responsibilities

- CRM Management: Administer the CRM platform (HubSpot) as the system owner, including configuration, data structure design, process standardization, and documentation.
- Data Management: Standardize CRM usage across teams for Deals, Clients, and Contacts, ensuring data accuracy, consistency, and compliance.
- Business Intelligence & Reporting: Design, develop, and maintain executive dashboards to monitor commercial negotiations, business performance, and strategic KPIs for management, shareholders, and board members.
- Pipeline Management: Monitor and manage business opportunity pipelines across business units, ensuring end-to-end traceability from initial client inquiry to contract closure.
- Logistics Analysis: Analyze routes, shipment volumes,



and geographic locations to identify opportunities for service expansion and develop cost-efficient logistics solutions.
- Market Research: Conduct market research and geographic mapping to identify potential clients, market trends, and new business opportunities.
- Commercial Support: Develop customized logistics quotations and pricing proposals to support new business acquisition and enhance competitiveness.
- Financial & Operational Analysis: Perform operational cost and revenue analyses using internal systems and tools to support commercial and strategic decision-making.

Qualifications & Skills

- Strong analytical and critical-thinking skills.
- Excellent attention to detail and organizational skills.
- Strong verbal and written communication abilities.
- Proactive mindset and problem-solving capabilities.
- Ability to multitask, prioritize responsibilities, and meet deadlines.
- Strong teamwork and collaboration skills.
- Advanced computer skills, including data management, reporting, and the use of multiple software applications.

Technical Skills & Systems

Experience with the following platforms and tools is preferred:

- HubSpot CRM
- Power BI
- Microsoft Excel
- ZoomInfo
- Google My Maps
- Pioneer
- Microsoft Outlook
- Microsoft Teams
- Other business intelligence, CRM, and operational platforms as required.

📌 Strategic Development Analyst (Barranquilla)
🏢 Lean Solutions Group
📍 Barranquilla