Postúlate en Kit Empleo: kitempleo.com.co/empleo/18dki9

This position is posted by Empresa confidencial on behalf of a partner company. We are currently looking for a Director of Mobile Games User Acquisition in Colombia.
This role offers a high-impact leadership opportunity to drive scalable and profitable growth for a flagship mobile MOBA title within a competitive general gaming market.
You will own the full user acquisition strategy, balancing aggressive scaling with strict ROAS discipline across Tier 1 and Tier 2 regions.
The position combines strategic leadership with hands-on execution, requiring deep expertise in performance marketing for mobile games.
You will lead a small, high-performing UA team while partnering closely with creative, data, and product teams.
A strong emphasis is placed on building sustainable acquisition systems powered by data, experimentation, and creative iteration.
This is a pivotal role for a performance-driven leader passionate about gaming, growth, and measurable business impact.
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Accountabilities:
In this role,



you will be responsible for driving profitable user acquisition and scaling performance marketing across a mobile gaming portfolio:
Own full P&L; responsibility for user acquisition spend for the flagship mobile MOBA game, ensuring scalable and ROAS-positive growth
Define and execute UA channel strategy across Meta and Google, with clear plans for expansion into new channels where appropriate
Lead, coach, and develop a team of 2–5 UA specialists, setting priorities, reviewing performance, and supporting talent growth
Partner with creative teams to brief, test, and iterate high-performing ad creatives at scale to optimize acquisition efficiency
Build and maintain robust reporting and analytics frameworks connecting spend, cohorts, LTV, and ROAS performance
Provide strategic UA guidance across additional app products within the broader portfolio
Collaborate with product and data teams to improve attribution systems, MMP setup, and measurement accuracy
Requirements:
The ideal candidate is

Postúlate en Kit Empleo: kitempleo.com.co/empleo/18dki9

📌 Director of Mobile Games User Acquisition (Colombia)
🏢 Importante Empresa Del Sector
📍 Colombia